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April 2, 2015

Kia National Skills World Cup Recognizes Best in After Sales Service

Columbian Autocar Corporation (CAC), exclusive distributor of Kia Motors vehicles in the Philippines, and its After Sales division recently concluded the 8th Kia National Skills World Cup.
Held last March 19, 2015 at the Kia Pasay Training Center, personnel from Kia dealerships nationwide competed in a test of skill and knowledge in diagnosis, troubleshooting, repair, and customer service that should be attuned to Kia’s global top-notch standards.

The annual event tested the best Service Advisors, Technicians, and Parts Specialist in a grueling written exam and equally pressure-packed practical exams. For the first time since the program’s introduction in the Philippines, a category for Sales Consultants was also included in the competition.
CAC executives were in full force as they welcomed the participants. Present in the day’s activities were CAC Sales Director, Renato G. Velasquez; After Sales Director, Apollo R. Rosal; Vice President for Human Resources, Menchie L. Competente; Vice President for Sales and Marketing, Hernando D. Gañac, Jr.; and CAC President, Ginia R. Domingo.

The rest of the day was slated for the taxing exams. The Service Advisors were tested on their knowledge of standard operating procedures or Kia’s 10-Step Service Process. The Technicians were evaluated on their theoretical knowledge via a written exam and on technical know-how via simulated problem-solving exams for various electrical, engine, transmission, and on-vehicle circumstances.

The scoring for Parts Specialist included a combination of written and practical exams on parts identification, problem-solving, and demand forecasting simulation. Sales Consultants were tested on-the-spot on how a sales process should be conducted– from prospecting, to consultation and product demonstration, up to negotiation and closing. They were assessed and scored by a panel of judges depending on their actions during a simulated walk-through with a prospective customer.
A special awarding ceremony at Acacia Hotel was held the following night to recognize the deserving participants at Kia’s skills competition.

The winners are as follows:
  • Service Advisor: Champion- Ferdinand Ralar from Kia Pampanga
  • Technician:Champion- Reymark Romasanta from Kia Pasig
  • Parts Specialist: Champion- Agnes Rafael from Kia Bulacan
  • Sales Consultant: Champion- Yvonne Angelika Uy from Kia Cebu-Gorordo

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