Sunday, November 8, 2015

Tokyo Motor Show 2015: Nissan's Datsun Brand to Expand to More Markets

A year after its revival, Nissan has announced the market expansion of its Datsun sub-brand to other markets such as Africa, the Middle East, South East Asia, and more. This announcement was made at a special event at the Nissan Global Headquarters in Yokohama. The announcement coincided with the first anniversary of Datsun’s sales start in South Africa—the fourth market where Datsun was re-launched.

“This is a significant day for Datsun. We have successfully completed the first phase of our return and feel proud that through our vehicles more than 100,000 customers have been able to make their dream of personal mobility a reality. In fact, the latest figures of cars sold since Datsun GO was launched in India in March 2014 now stand at 114,000 units,” says Vincent Cobee, Global Head of Datsun.

Datsun’s expansion program includes the continued growth of sales and service networks in the four existing markets where they are currently offering their products as well as the expansion of their model line to three models in India. Furthermore, Datsun has announced the addition of a totally new model in 2016. This will be the first model based on the new Renault-Nissan Alliance CMF-A architecture.

The new model could be previewed by the Datsun GO-cross Concept. This is the second concept car Datsun has come up with in just 17 months and signals the brand’s vision for future product expansion in high growth markets.

Aside from India, the Datsun brand is sold in India, Indonesia, Russia, and South Africa. Nissan Philippines, Inc., has made no mention formal plans to launch the Datsun brand locally.

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