Thursday, January 12, 2017
Suzuki Philippines Auto Sales Grow 37 Percent in 2016
Suzuki Philippines (SPH) posted a record-breaking 37 percent year-on-year (YoY) growth as they wrapped up a fruitful year marked by product launches, dealership inaugurations, and events which have brought the products closet to Filipino consumers.
From the launch of the all-new Ciaz sedan to the introduction of the Super Carry, Suzuki was able to connect to a wider set of audience through a strengthened product portfolio in 2016. This was beefed up by the cross-country Auto Festival, various test drive activities, and participation at the Philippine International Motor Show or PIMS.
The year also saw a number of dealership launches in line with the company’s determination to offer greater product and service accessibility to more Filipinos. Among the newly-launched dealerships located in the country’s emerging markets include Suzuki Auto South Cebu, Suzuki Auto Pulilan, Suzuki Malolos Satellite, Suzuki Auto Gen San, Suzuki Auto Quezon Avenue Satellite, Suzuki Auto Sta.Rosa, Suzuki Auto Biñan, Suzuki Auto Baguio, Suzuki Auto Davao, Suzuki Auto SM Gen San Satellite, and Suzuki Auto Batangas.
Suzuki was also part of the first-ever Euro 4 Fuel Economy Run organized by the Department of Energy (DOE) in partnership with Petron Corporation. Celerio MT, Ciaz GLX AT, Swift 1.2, Ertiga GLX AT, Celerio, and Ciaz MT were among the 70 vehicles that joined the 280-km run participated by 20 different car manufacturers. And out of all the participating vehicles, Suzuki Celerio CVT emerged to have the best gasoline-powered engine, while the all-new Ciaz Manual Transmission (M/T) topped the fuel-efficiency test in the gasoline sedan category.
Aside from Ciaz and Super Carry, other Suzuki cars contributed to SPH’s overall sales growth, too.
The Celerio is the largest sales driver with a 149 percent growth YoY. Meanwhile, the Ertiga, Jimny, Swift, and Alto 800 followed each having maintained a double-digit YoY growth.
Inspired by the positive customer feedback and nonstop sales growth, SPH is all set to surpass its 2016 performance through amplified and sustained efforts in product value enhancement and brand building. The company has a number of dealership openings in its 2017 pipeline, as part of its resolve to further strengthen its presence in the country’s most developed cities.
“The automotive industry was intensely competitive last year, but we have managed to stay on top of the game. Our relentless efforts to truly understand and address market needs have made 2016 a successful and abundant year for Suzuki,” shares SPH General Manager for Automobile Mr. Shuzo Hoshikura.
“With this, on behalf of Suzuki Philippines, I would like to extend our gratitude to our clients, whose unwavering support translated to Suzuki’s massive sales influx in 2016. As we prepare for the coming months, we shall continue to prove that we are deserving of our clients’ trust through our great-value products and services,” he adds.