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September 4, 2012

Ford Celebrates 350 Millionth Vehicle, Focus is Best-Selling Car in the World

Photo Courtesy of Ford Press
Ford Motor Company today celebrates the company's 350 millionth vehicle – a Ford Focus, which is the world's best-selling car for the first half of 2012.

Ford is celebrating the production milestone at its newest global manufacturing facility located in Rayong, Thailand, approximately 200 kilometers (120 miles) southeast of Bangkok. Ford Thailand Manufacturing (FTM) plant is a $450 million facility, opened in May to produce the new Focus, which also is built in four other countries. FTM represents the latest in Ford's global manufacturing capabilities, with new stamping presses, flexible body shops and robotic capabilities that enable it to produce up to six different vehicles simultaneously.

"Producing 350 million vehicles is equivalent to producing one vehicle every 10 seconds for our 109-year history. If placed end to end, the vehicles would stretch to the moon and back – twice," said John Fleming, Ford executive vice president of global manufacturing. "Producing this vehicle in Thailand also is significant. It underscores the power of our One Ford plan to deliver profitable growth with great products built in ultra-flexible and efficient facilities everywhere around the world."

In addition to the manufacturing milestone, for the first six months of this year, Focus became the best-selling single car nameplate in the world, based on global data from IHS Automotive.

According to IHS Automotive, the Ford Focus sold 489,616 units in the first half of this year. The nearest competitor, Toyota Corolla, sold 462,187.

"Embracing its performance, value, versatility and fuel economy, the Focus is attracting many new customers to the Ford brand for the very first time, particularly in Asia where we are growing every day," said Jim Farley, Ford's group vice president for global marketing, sales and service. "The Focus is a winner on so many levels because it successfully provides customers with what they want most – a safe, smart, fuel-efficient, good-looking, fun-to-drive, affordable car."

From Henry Ford to One Ford

Since the company was founded in 1903, Ford has led the industry with innovations such as the Model T, which helped foster the world's love for affordable mobility. In its first half century as a company, Ford grew alongside the driving public, producing its 50 millionth vehicle – a 1959 Ford Galaxie – in slightly more than 50 years and generating legions of loyal Ford owners along the way.

In the five decades since, Ford has produced more than 300 million additional vehicles.

"Today, in the spirit of Henry Ford's innovative drive, the One Ford plan is transforming modern-day Ford to compete everywhere in the world with a full family of global vehicles that offer leading quality, fuel efficiency, safety, smart design and value," said Fleming.

As part of the One Ford plan, the company also is executing a One Manufacturing plan for lean, flexible production. It includes standardizing best practices, increasing production in growing markets and accelerating new vehicle introductions on fewer global platforms, which delivers the vehicles consumers want with quality, efficiency and profitability afforded by global scale.

By next year, Ford will build more than 85 percent of vehicle volume off nine core platforms. Also, in the next four years, Ford plans to have the freshest global vehicle lineup – with the entire product portfolio expected to be upgraded at least one time.

Asia Pacific leads the way

Asia Pacific is leading the way for growth as part of Ford's One Ford plan to serve customers in all markets.

With $6.7 billion invested in the region since 2006, Ford is investing heavily and expanding aggressively to meet the needs of consumers here, who are expected to generate 60 percent of the industry's future growth through 2020. Ford's key investments and growth initiatives in Asia-Pacific Africa include:
  • Launching nine new plants – six in China, two in India and one in Thailand – with the capacity to produce 2.9 million vehicles by mid-decade
  • Bringing more than 50 new vehicles and powertrains to market by mid-decade, including 15 vehicles to China by 2015, eight vehicles to India by 2015, eight vehicles to ASEAN and four vehicles to Taiwan
  • Having 95 percent of the region's volume on global platforms by mid-decade

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