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December 19, 2012

Toyota Records Highest Sales Total in 1st 11 Months

Toyota Motor Philippines (TMP) today announced that it has already broke its highest annual sales in just the 1st 11 months of the year.  Based on the most recent CAMPI report, TMP sold a total 58,890 units (including Lexus) with a 34.6% market share.

Moreover, the Manufacturer is poised to take home its 11th consecutive Triple Crown with the top spot in the Passenger Car Segment (30.8% Market Share), Commercial Vehicle segment (36.8% Market Share) and overall sales.

November sales played a key role in the manufacturer’s success as it posted a growth of 9% from the same period of last year. Toyota registered 5,740 units last month maintaining its top spot in both the PC and CV segments. The Toyota Vios continues to be the best selling vehicle in the country while the Toyota Innova remains to be the most preferred Commercial Vehicle.  Likewise, the Toyota Fortuner continues its strong performance and ended the month as the best selling SUV in the country once again.

Since it experienced limitations in supply due to the Great Eastern Earthquake in Japan and flooding in Thailand a year ago, the manufacturer has shown signs of full recovery and supply normalization. It has been able to serve the market’s growing demand for vehicles experienced this year.

In a statement, TMP president Mr. Michinobu Sugata said that… “Throughout this year, TMP has achieved several milestones. Just this November, we have experienced our highest yearly sales record in just 11 months. I am very happy as this is a clear sign that our customers continue to trust our ability to deliver the best products and services possible. On behalf of TMP, I would like to thank the Filipino people for trusting us for nearly 25 years. The support they have shown us is what drives us to move forward and serve them even better.”

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