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February 27, 2013

Volvo Cars Asia-Pacific Heads Visit Volvo PH

Volvo Philippines’ optimism for 2013 is made even brighter as Volvo Cars Asia Pacific (VCAP) top executives visited the country recently. VCAP President, Mr. Carl Goran Larsson, VCAP Chief Finance Officer Miss Roslin Ooi, and VCAP Regional Business Manager Ai Phing Teh expressed their continued support for Volvo Philippines and its programs to push the Scandinavian luxury brand in the local market.

“We remain confident in the team and continue to look forward to a heightened growth in the Philippine market with the new dealership network and product introductions. The New You campaign is also an excellent adaptation of Volvo Car Corporation’s global direction, Designed Around You”, says Larsson. “It is a cohesive and creative approach to offer new opportunities and experiences to the market while enjoying the Intellisafe features and dynamic capabilities of the new Volvo range.”

The opening of two new dealerships in the first quarter of 2013 also bodes well for Volvo in the Philippines, as these showrooms will cater to the Volvo market in the North and South of Metro Manila. During the visit, the VCAP officers were able to see Volvo Cars North EDSA Centris in Quezon City and Volvo Alabang at Filinvest Corporate City in Muntinlupa. These new additions to the Volvo family will complement the efforts of the existing dealerships in Volvo Makati, Volvo Cebu, Volvo Iloilo and Volvo Bacolod.

“Volvo Philippines welcome with much enthusiasm Volvo North EDSA Centris and Volvo Alabang. We are very glad to have partnered with the team of Mr. Vincent Licup of Volvo North EDSA and Mr. Doroteo Sornet of Volvo Alabang as their expertise will help spur the growth targets of Volvo Philippines this year”, quipped Roselyn DImalanta, First Executive Vice President of Volvo Philippines.

In addition to the new dealers, Volvo Philippines is set to launch two entirely new Volvos this year -- the premium five-door five-seater hatchback All-New Volvo V40 and its capable all-roader version, the All-New Volvo V40 Cross Country. Available in petrol and diesel variants, these new products set a new standard for intelligent, indulgent and ingeniously safe vehicles.

“The All-New Volvo V40 is an exciting new car. With a bolder design and intuitive features, this car reflects our promise of making life less complicated for the driver. These cars are equipped not only with stunning design but technology that is class-leading and more importantly, features that have been designed with people in mind. ” quips Mr. Larsson.

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