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May 19, 2014

Mazda Expands to Davao City

Mazda in the Philippines extends its reach to the south with the opening of AUTOHUB Group’s all-new Mazda Davao, their latest full-service Mazda dealership facility in the country.

Located at Kilometer 7, Lanang, Davao City, the all new 2,000-square meter facility boasts a 7-vehicle showroom and 10 service bays, with services that include sales, after-sales, parts and accessories as well as body repair. Consistent with new Mazda standard for advanced new green technology, Mazda Davao showroom and customer area are illuminated by more 400 LED lights that save up to 70% of energy costs versus conventional lighting - perfectly complementing Mazda’s innovative SKYACTIV powertrain technology for fuel efficiency without compromising performance.

“Davao is a key market for Mazda because it is a vibrant city and a key commercial center for Mindanao” says Steven Tan, President and CEO of BAP. “Finally Mazda’s new lineup of products featuring the advanced SKYACTIV technology and the striking KODO design are now available in Davao to delight to the discerning car lovers of Davao City and the surrounding provinces.” He adds, “With the opening of Mazda’s latest showroom, our high-quality, beautiful and fuel-efficient car models will now be more accessible to a larger market in the region.”

Mazda Davao represents an expansion of the AUTOHUB Group’s business with Mazda in the Mindanao. Led by the President of AUTOHUB Willy Tee Ten, the Group has been operating Mazda Cagayan de Oro since 2011. “We really like Mazda as a premium Japanese brand,” shares Tee Ten, AUTOHUB Group President. “We see the Mazda brand as a growth pillar for the AUTOHUB Group as it perfectly complements our portfolio of other automotive brands.” He adds, “We see a tremendous potential for Mazda in Mindanao.”

Year-to-date April Mazda sales numbers in the Philippines show a 57.5% increase compared to the same period last year. This makes Mazda one of the fastest growing brands in the country. The opening of Mazda Davao will further help fuel the growth of the brand in the country as it makes owning and maintaining a Mazda more convenient for the people of Davao City.

The current product line-up of Mazda Philippines includes the Mazda2 sub-compact sedan and hatchback, the recently launched all-new Mazda3 SKYACTIV compact sedan and hatchback, the Mazda6 SKYACTIV executive sedan, the CX-5 SKYACTIV compact SUV, the CX-9 seven-seater SUV, the MX-5 2-seater sports roadster and the BT-50 pickup truck. There are 14 Mazda sales and service dealerships located across Metro Manila – Mazda Greenhills along EDSA, Mazda Pasig along C5, Mazda Quezon Ave., and Mazda Alabang – and in key provincial locations – Pampanga, Dagupan, Cabanatuan, Batangas, Cebu, Cagayan de Oro, Tarlac, Cavite, Iloilo and now Davao.

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