Thule officially opens its concept store in the Ground Floor of Entertainment Mall in SM Mall of Asia. It reinforces their connection to Filipinos’ love of the outdoors as they reconnected with local automotive and lifestyle personalities.
Present in the event is Merril Sua of Jake Bros Inc, SM Senior Assistant VP for Mall Operations Perkin So, Thule APAC Regional Manager Mandy So, and Swedish Ambassadress H.E. Anna Ferry.
The Thule Store in Mall of Asia houses a diverse product lineup from the Swedish marquee. The budding glamping car owner will appreciate the availability of the Thule Force which is an aerodynamic rooftop cargo box. There’s also the Epos bike carriers, and the Foothill rooftop tent.
In the store is the Accent line which is their best-selling collection of bags and packs for city use that’s available in black only for now. The Subterra is there for those who travel farther which includes packing cubes, toiletries, and other crucial needs when travelling far. There’s also the Paramount which has more colors and leans toward casual use. Aion has a rougher aesthetic with its blatant use of wax canvas.
Finally, there’s Chasm which is meant for the outdoors. All materials in this line are weather-resistant. Your belongings will survive the sun, rain, snow, and whatever mother nature throws at you when you’re out on the field. It also doesn’t crack on extreme high and low temperatures.
This is also the first Thule Store to house the Active with Kids products. It features the Thule Spring stroller for the city, and the Thule Urban Glide 2 which is an all-terrain jogging stroller. Yes - you can take your kid while running in UP Oval. Furparents might fancy the Thule Cappy which is a dog harness for keeping them buckled while in the car.
Around 80 percent of Thule’s products are also bluesign approved. This means they source raw materials responsibly, use safe chemicals, make them with reduced environmental impact, and are made in facilities with high health and safety standards.
You may visit the Thule store in the Ground Floor of Entertainment Mall in SM Mall of Asia. Products not available in the showroom can still be inquired and ordered there, or in some cases, can be delivered and installed at the comfort of your home.
Words and Photos by Vincent Villa







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