The annual event reviews Toyota’s 2025 year in performance while recognizing the teams who keep showrooms running, service bays full, and customers coming back. TOPS Awards, on the other hand, upholds high standards across the dealer network, with benchmarks spanning sales results, service quality, customer experience, and operational discipline, making it one of the network’s most anticipated programs.

TMP Chairman Alfred V. Ty shared, “Let us continue to create happiness and mobility for all. As one Toyota, let us continue to be the number one in the hearts, minds, and homes of every Filipino.”

The Major Awards went to the following winners:

President’s Award of Excellence – This award showcases the dealers that achieved overall excellence in all aspects of dealer operations and has the highest rating among all dealers in their respective business sizes.

• Large Business Division
• Champion: Toyota Marilao, Bulacan
• 1st Runner Up: Toyota San Fernando Pampanga
• 2nd Runner Up: Toyota Otis
• Medium Business Division
• Champion: Toyota Nueva Ecija
• 1st Runner Up: Toyota Isabela
• 2nd Runner Up: Toyota Dagupan City
• Small Business Division: Toyota Subic
• 1st Runner Up: Toyota Plaridel Bulacan
• 2nd Runner Up: Toyota Tarlac City

President’s Customer Satisfaction Cup of Excellence – This award recognizes the dealership that achieved the highest levels of customer satisfaction by providing exceptional care, trust, and service throughout their entire Toyota journey.

• Winner: Toyota Batangas City

President’s Value Chain Award – This award honors the dealership that provided exceptional value for customers by integrating products and services into one seamless Toyota ownership experience.

• Winner: Toyota Tarlac City

TMP also recognized Team Toyota Philippines’ Marketing Professionals (MPs) and Service Advisors (SAs) under the Toyota Outstanding Performers in Sales and Service (TOPS) program for their contributions to the company’s 2025 performance in sales and after-sales.

“Creating ever better cars is our DNA,” said TMP President Masando Hashimoto. “But our mission goes beyond that: to evolve Toyota’s role in the lives of our customers. As Global Chairman Akio shared at the recent Japan Mobility Show, creating ever better cars, we are evolving—from providing Mobility for All to enabling Mobility for each unique customer.” He added.

The following Marketing Professionals and Service Advisors were recognized during the Toyota Outstanding Performers in Sales and Service (TOPS) awards:

• TOPS Finest Marketing Professional of the Year – Joan R. Barcia (Toyota North EDSA)
• TOPS Finest General Job Service Advisor of the Year – Arnold R. Agbay (Toyota Shaw)
• TOPS Finest Body and Paint Service Advisor of the Year – Gemibert E. Dimaunahan (Toyota Batangas)

Amid the evolving landscape, Toyota Motor Philippines continues to work closely with its dealer network to deliver quality vehicles and exceptional customer experiences nationwide.

“We are in a long-distance race,” shared Toyota Dealers Association of the Philippines (TDAP) President Mr. Jimmy Yaokasin. “One marked by market shifts, digital disruption, economic cycles, EV transitions, supply chain challenges, and ever-rising customer expectations. Let us run our race with confidence, with conviction, with integrity. And may future generations of Toyota leaders look back at us as part of that great cloud of witnesses,” he added.