Thursday, December 5, 2013

TATA Motors Expands into PH; Appoints Pilipinas Taj Autogroup as Distributor

Tata Motors Ltd, India’s largest automobile company, has appointed Pilipinas Taj Autogroup Inc. (TAJ) as its Philippine distributor for Tata passenger and commercial vehicles.  The Distribution Agreement, which was officially signed last October 31, 2013, is especially timely as the industry expects more robust growth in the coming year.

Pilipinas Taj Autogroup Inc. Chairman & President David Coyukiat, concurrently President and CEO of Pioneer Insurance and Surety Corporation noted, “We are thrilled to bring to the Philippine market a range of tough and reliable vehicles from India’s largest and most trusted automobile company. Tata Motors’ name resonates worldwide. Their presence in the market will provide a chance for our consumers to choose from its wide product line-up the ideal vehicle for private and commercial use.”

TAJ is aggressively working out details of its launch program and setting up Tata’s network coverage.  Nicky Mariano, General Manager of Pilipinas Taj Autogroup Inc. commented, “We are pleased with this development and are currently working out the details for the brand launch in the 2nd quarter of 2014.  Our dealer network will be set up in time for the launch, and will quickly expand to key cities around Philippines --- Tata wants to be everywhere its target market is.”  Mariano added, “We are excited and have begun our search for highly qualified dealers who share our vision and values. We want highly-motivated teams who will aggressively pursue and ensure Tata’s success in the local market.”

The Tata-TAJ partnership will bring new investment and employment opportunities to the country.  It will likewise bring Tata’s renowned technology and engineering expertise, raising standards in the market place by making available Tata’s durability-tested and fuel-efficient diesel and petrol engines.

Tata Motors Ltd.

Tata Motors is India's largest and most respected automobile company, with consolidated revenues of $34.7 billion in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain and South Africa. Among them is Jaguar Land Rover, the business comprising two iconic British brands. With over 7.5 million Tata vehicles plying India’s cities and countryside, Tata Motors is the country's market leader in commercial vehicles and among the top three in passenger vehicles. It is the world's fourth largest truck and bus manufacturer. The company’s commercial and passenger vehicles are already being marketed in several countries in Europe, Africa, the Middle East, South East Asia, South Asia and South America.

Tata Group

The Tata Group comprises over 100 operating companies in seven business sectors: Communications and information Technology, Engineering, Materials, Services, Energy, Consumer Products and Chemicals. The group has operations in more than 80 countries across six continents; its companies export products and services to 85 countries. The total revenue of Tata companies reached a staggering $100.09 billion in 2011-12, with 58 per cent of this coming from business outside India. Tata companies employ over 450,000 people worldwide. The Tata name has an enviable 140-year heritage, earning the trust and respect of India for the brand’s unwavering adherence to strong values and business ethics.


  1. TATA
    i always follow tata motors in india in the internet, and also did email..but no reply of when this nano can be available in the phil.. and the answer is now visionalized by TAJ...Im expecting to see the lauching of the nano car...and getting one also....hope to give update coz im eager to get my own tata nano car...keep up the good work TAJ.

    Cris Gamboa
    Supervisor - Pulmonary Laboratory

    1. Yes. Tata is indeed coming to the Philippines. Unfortunately the Nano is not part of their product plan any time soon.

  2. how about tata venture mini van? is it included for the philippines market

    1. According to Tata GM Mr. Nicky Mariano: Vista, Indica, Manza, Indigo, Xenon, Ace and Super Ace.

      The car brand will officially break ground in the Philippines at the upcoming MIAS (Manila International Auto Show) this April, where Taj will officially launch the initial lineup, specifically the: Manza petrol; Vista petrol; Xenon pickup 4x4 (XT) & 4x2; and present a showcase of the Ace and Super Ace multicabs.

      By July, the rest of the diesel models are projected to come in: the Manza, Indigo, Indica, Super Ace – all in diesel, and the Ace in petrol only.

  3. I would like to asked the price list of the TATA MOTORS that available in the Phil.

    1. Check the prices here: