Friday, January 30, 2015

8 Reasons Why Toyota Motor Philippines is the Country's Undisputed Leader


At the recent Toyota Media Thanksgiving Party (which also served as the launch venue of the all-new Alphard and refreshed Prius C), Toyota Motor Philippines President Mr. Michinobu Sugata outlined the company’s banner 2014. In his speech, Mr. Sugata proudly outlined his company’s accomplishments including:
  • Triple Crown for 13 consecutive years. This means that Toyota is the country’s sales leader not just in an overall capacity but also in the Passenger Car and Commercial Vehicle segment as well.
  • Sales surge 40 percent from 2013. And on top of that, TMP sales have breached the 100,000-mark (106,110 units). This means Toyota’s operation in the Philippines joins the exclusive 100k club. It made TMP the 16th best-selling business unit overtaking the Malaysia.
  • Seven vehicles were the best-selling in their respective categories. It comes as no surprise that the Vios is the best-selling sub-compact sedan with 25,837 sold, but the Corolla Altis, Innova, Wigo, Fortuner, Camry, 86, and Hiace are also the best-selling nameplates in their respective classes. 
  • Lexus is second best-selling premium brand. With new models such as the NX, RC, RC F, Lexus secured 475 unit sales with just one dealership.
  • Highest after sales service units received ever. In 2014, 737,000 units were serviced by Toyota Motor Philippines’s various dealerships. This new record can be attributed not only on new car sales but also to the expansion in Toyota’s dealership network as well as the introduction of new products such as the Toyota Smile Value Service and Express Maintenance Service.
  • Highest in customer satisfaction according to J.D. Power 2014 Sales Satisfaction Index (SSI).
  • The Toyota Santa Rosa Plant is in overdrive. Increased demand for the Innova and Vios meant that production at Toyota’s Santa Rosa assembly plant reached 41,644 units eclipsing the 36,849 units set by their old Bicutan plant way back in 1996. This means that Toyota manufacturing team members all rendered at least 2 hours of overtime each to meet customer demand.
  • The 2015 Toyota Vios Cup is coming. Yes, waku-doki is back once again for a second year in a row. The one-make race kicks off in March with an added fourth leg. New and familiar faces will race making once again the biggest grid in Philippine motorsports history. 

12 comments:

  1. I have never owned a Toyota, only because I am not a fan of their design philosophy. I've driven a Corolla and Fortuner as company cars, and don't like them at all. The Fortuner is a crude SUV (based on pick-up chassis, hence, a bit noisy and the 2.7L is bit overwhelmed by the weight of the vehicle) and the Corolla is very stingy in their equipment level, their optional equipment are standard in their competitor for the same price range.

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  2. yes mr rene is right..its just because there are many impulsive buyer and some are company bought units. for a motor afficionado a honda would come first on their list or a mazda maybe..nissan is much better in terms of driving dynamics..toyota can't beat nissan steering system they are so effortless period

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  3. so ganun..bobo ang mga merong toyota...

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  4. Di pre. Bobo ung mga nag iisip na may nagsasabing bobo ung mga may toyota

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  5. Mas bobo pa din ang mga may ari ng Isuzu. Sila ang pinaka bobo sa lahat.

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    1. Yes, they are buying extremely outdated auvs.

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  6. I am not a fan of Toyota. I find their design a bit too bland for my taste, and performance is nothing to write home about. It also does not help that everyone and their mother has one. We just bought a Yaris for my sister and it feels a little too soft: soft panels, too many rattles on the suspension too! It's like it's only good for 5-6 years.

    There is no doubt; however, that they make solid cars that get the job done. Whether you are a business owner, or a buyer looking for a car that gets you from point a to point b.

    The only bright spots in their local lineup, imo: the 86 and the Land Cruiser


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    1. I agree with what you said.
      I'm planning to buy a new car this year and I won't consider a Toyota this time.
      What I want is a stylish car that's easy to use & gets the job done.
      I'm looking at Hyundai or KIA right now.

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    2. Same sentiments here. Yeah! Toyota is time-tested somehow when it comes with the performance, but it lacks a modern design. Hyundai car designs are way better then Toyota eg. the Elantra. Toyota should hire a new car designer as well. Haha! lm/ -DSL

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  7. congratz toyota for the leading car brand in the country for 13 years. And customers are not just new buyers, they are loyal toyota owners.

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  8. Why? I used to own a 2003 Crosswind and 2007 Dmax and I thought I had the best cars in town but when I replaced them with Innova and Fortuner I am so satisfied with Toyota cars. I love Toyota!

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