Sunday, January 11, 2015

Hyundai Genesis Sedan, Sonata Recognized in Good Design Awards

The all-new Hyundai Genesis and Sonata earned GOOD DESIGN Awards for their quality design, function and aesthetics from The Chicago Athenaeum: Museum of Architecture and Design, and The European Centre for Architecture Art Design and Urban Studies.

The GOOD DESIGN Awards honor the yearly achievements of the best industrial and graphic designers, and world manufactures for their pursuit of extraordinary design excellence. GOOD DESIGN is the oldest and the most prestigious architecture and design awards program organized worldwide, and strives to create a revived awareness about contemporary design.  The awards honor both products and industry leaders in design and manufacturing that have chartered new directions and pushed the envelope for competitive products in the world marketplace. The GOOD DESIGN Awards were judged in Chicago by an international jury of design professionals, architects, experts and cultural leaders.

“By earning GOOD DESIGN awards for the all-new Genesis and Sonata from the most longstanding and respected organization in the architecture and design industry is proof of Hyundai’s commitment to developing products that embody anything but ordinary design,” said Chris Chapman, chief designer, Hyundai Design Center.  “Both Genesis and Sonata were designed to offer the highest quality driving experience, while being eye catching on the road.”

Representing a bold step forward for Hyundai, the Genesis is all-new inside and out with a host of premium features and improved dynamics. Riding on a completely revamped platform, the sedan is stiffer and stronger than before. A suite of advanced assistance features such as Rear Cross-traffic Alert, Lane Change Assist, Blind-Spot Detection and Smart Cruise Control are offered.

The all-new seventh-generation Sonata offers a more refined look through a new Fluidic Sculpture 2.0 design language, stiffer body structure, better ride quality, reduced noise, vibration and harshness and advanced safety and convenience features.  Sonata truly democratizes the premium design and convenient technology of the Genesis sedan for the mid-size class.

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