Friday, January 23, 2015

Isuzu Crosswind Production Hits 100,000 Units


Isuzu Philippines Corporation (IPC) celebrated a milestone with the manufacture of the 100,000th Crosswind. One of the company’s best-selling name plate for nearly 20 years, the celebratory Crosswind rolled off the Binan, Laguna manufacturing plant witnessed by IPC President Nobuo Izumina last January 21. He was joined by various company officials and team members from the production line.

“Today, the 100,000th Isuzu Crosswind comes out of the assembly line. This is a vehicle that holds a special place in Isuzu Philippines Corporation’s history as it proves that vehicle manufacturing in the Philippines is a viable endeavor, and one that meaningfully contributes to national progress by generating employment and government revenue,” Izumina said.

Released as the Hilander in 1997, the model quickly developed a strong reputation in the highly competitive AUV (Asian Utility Vehicle) segment. Though sales momentarily dipped during the Asian Financial Crisis, it picked up again in 2000 especially with the introduction of new variants such as the XTRM.

By 2001, Isuzu launched a heavily revised Hilander that took the moniker Crosswind. It boasted of a sleeker, bolder, and more modern interpretation of the AUV which IPC saw as a vehicle fitting for the new millennium. Keeping the Crosswind fresh, IPC continuously kept it updated with new variants including the XUV and Sportivo.

Throughout its two decade history, the Crosswind was the poster child of Isuzu’s brand values: durability, reliability, and fuel efficiency. It also pioneered features such as a full-featured multimedia system.

To date, Isuzu Philippines has assembled 82,488 Crosswinds with the remaining figure contributed by the Hilander to reach the 100,000-unit milestone.

“Isuzu Philippines Corporation is truly humbled by the Filipinos’ overwhelming reception to the Isuzu Hilander and Crosswind. Rest assured that Isuzu will continually offer vehicles that make a difference in people’s lives,” Izumina said.

8 comments:

  1. I really can't understand why people would still buy this piece of shit. I mean its really old. This should be phased out already. That's why the Philippines have become a laughing stock of car manufacturers, because they think we're a bunch of morons and sadly, it is true. For fuck's sake, there's no ABS, no EBD, no airbags and it barely passes the emission standards but people still buy this?! That's why many car manufacturers here doesn't even offer side airbags as standard. I guess many prioritize passenger capacity and familiarity of mechanical parts over safety and modern technology.

    To sum it up, 90% of this country's population are comprised of idiots. If I had a choice, I'd get out of this armpit of a country this instant.

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    1. Crosswind is too old, too un-refined and the engine is way too bad.

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    2. Yes but too many idiots still buys Isuzu's crap.

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  2. This is just ridiculous. This garbage belongs in the junk shop, along with the jeepneys, dilapidated trucks, L300s and Adventures.

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  3. The specs were prehistoric now it's fossilized. And those figures, Isuzu hogwash.

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  4. Whats new with isuzu crosswind 2015 model? i'm excited!

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  5. 2015 isuxu croswind, upgaded to varient 85psX180nm no airbags either ABS , super gulang manloloko ang IPC... why not put 136psX320nm or more with airbags and ABS. if IPC do that ako ang unang mag palit crosswind ko... YES tibay tagala, but behind na talaga... kahit alto iniiiwan...

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