Connecting consumers’ emotions with Michelin’s passion for driving, the tire company is launching the Michelin Driving Passion Facebook campaign.
Showcasing motoring enthusiasts from around the world, this unique campaign aims to ignite conversations about passion behind the wheel. The campaign features four short videos from drivers of different backgrounds: 2015 24 Hours of Le Mans Winner, Earl Bamber; Singapore’s only female racing driver, Claire Jedrek; Thai motorsport enthusiast, Top Nathasedh Poonsapmanee; and seven-time Guinness World Speed Record Holder, Mike Newman.
Feel free to comment and share your own inspiring racing stories and photos. The best comments, most inspiring racing stories, and images will be rewarded with the ultimate driving experience: a day at the Michelin Pilot Sport Experience (MPSE) 2016. Here’s how to join:
- Log onto Facebook and like the Michelin Driving Passion Facebook page.
- Watch the four videos featuring Michelin’s ambassadors, like each video, and comment.
- Share your own memorable experiences behind driving as well.
- Promo runs until July 29, 2016.