Thursday, September 1, 2016
Tough Has a New Attitude: Isuzu Philippines Launches 2017 D-Max (w/ Complete Specs)
Isuzu Philippines Corporation (IPC) is steadily gaining ground in the hotly contested pickup truck segment with the launch of the new 2017 D-Max. Currently the country’s most fuel-efficient vehicle, based on the Department of Energy Fuel Economy Run, the 2017 D-Max packs a series of upgrades that make it more athletic while building on Isuzu’s core values of reliability, durability, dependability, and value for money.
“For many of our customers around the world, the Isuzu D-Max has become their trustworthy companion for both family and business use. After all, the D-Max is stylish, and yet it is also very tough. But look again, because ‘Tough’ just got a new look and a new attitude. Yes, it is tough, but it doesn’t lose its chill,” said Mr. Hajime Koso, President of Isuzu Philippines Corporation.
The 2017 D-Max features a stronger, more emotional design with a tweaked front-end made bolder by the re-designed hood and six-hole radiator grille. Further emphasizing the more powerful presence is the new projector-type headlights with LED daytime running lights and front fog lamps. Matching the strong fascia, the D-Max’s rear has also been refreshed with a re-sculpted tailgate that now incorporates a spoiler shape design that improves the aerodynamics and styling. LED tail lamps also offer heightened visibility at night. Beefing up the D-Max’s stance are newly-designed 18-inch alloy wheels fitted with 255/60R18 tires at each corner. Suited for both street and light off-road use, this upgraded wheel-and tire-package not only improves the looks, but also gives better traction and driving dynamics.
The 2017 D-Max interior likewise receives a slew of updates. First up, the electroluminescent instrument cluster has been re-designed with clearer and sportier graphics. All models receive a colored multi-function display sandwiched by the tachometer and speedometer. But for models equipped with a manual transmission, a built-in gear indicator with shift light display provides timely information on when to shift up or down to maximize fuel economy. Next, the premium character has been heighted by new luxury features such as the power-adjustable driver’s seat, leather seating, automatic climate control, and a passive entry system with a push-button engine start/stop. Finally, the 7-inch touchscreen infotainment system has been updated with built-in navigation and can even be equipped with a Tire Pressure Monitoring System (TPMS).
The 2017 D-Max gets the tried-and-tested Isuzu 4JJ1-TC (HI) diesel engine. Equipped with a Variable Geometry System (VGS) turbocharger and intercooler, this 4-cylinder engine generates 163 horsepower at 3,200 rpm and 380 Nm of torque at 1,800-2,200 rpm from its 3.0-liter displacement. This engine can be mated to either a 5-speed automatic with sequential shift or a 5-speed manual transmission.
On models equipped with 4WD, the D-Max has the Terrain Command Select Dial that allows drivers to shift from two- to four-wheel drive with a simple twist of a knob at speeds up to 100 km/h. But whether in 4x4 or 4x2 guise, the 2017 D-Max comes with a new driver-assist package as standard. This package includes Electronic Stability Control (ESC), Traction Control System (TCS), and Hill Start Assist (HSA). Other standard safety features include dual SRS airbags, anti-lock brakes with EBD and brake assist, and rear parking sensors with camera.
Coinciding with the launch of the new D-Max, IPC has also announced a new campaign dubbed, “Tough Enough for Anything”. Along with the new campaign, IPC has chosen a new brand ambassador that embodies the athletic, family-oriented, and handsome qualities of Isuzu’s venerable pickup: the accomplished sportsman, actor, model, and host Derek Ramsay.
“Like the 2017 Isuzu D-MAX, Mr. Derek Ramsay is tough, and appears capable of handling anything that life may throw at him. We at Isuzu Philippines Corporation are extremely proud to have him as part of our family,” said Mr. Koso. “An accomplished Frisbee player who competes internationally, as well as a soccer enthusiast, Mr. Ramsay also has a tender soul as evidenced by his closeness to his family, and by his involvement in various civic and charitable activities.”
The 2017 Isuzu D-MAX 3.0L LS is available in Venetian Red, Cosmic Black, Titanium Silver, Splash White, and new Obsidian Gray paint colors. It comes with a 3-year/100,000-kilometer warranty (whichever comes first). Prices are pegged at P1,520,000 for the D-MAX 3.0L LS 4x4 A/T; P1,450,000 for the D-MAX 3.0L LS 4x4 M/T; P1,210,000 for the D-MAX 3.0L LS 4x2 A/T; and P1,140,000 for the D-MAX 3.0L LS 4x2 M/T.