Monday, April 17, 2017

Isuzu Philippines Holds Truck Fest in Isabela, Next Round Slated for Manila


Strengthening its presence in growth areas outside of the National Capital Region, Isuzu Philippines Corporation (IPC) recently conducted major activities in Isabela.

Last March, IPC mounted the latest installment of the Isuzu Truck Training series at the BMD Seed Farm in Aurora, Isabela. The activity, which formed part of IPC’s consistent thrust in promoting road safety through proper driver education, was attended by representatives of companies in the Isabela and Cagayan areas operating fleets of heavy-duty Isuzu trucks.  

This latest Isuzu Truck Training activity basically duplicated the one IPC conducted at Honda Safety Driving Center. But in an effort to cater to its fleet customers who cannot attend the sessions in Metro Manila, IPC decided to expand the training series to regions outside of the capital. Supplementing the program are special training sessions conducted on the site of fleet customers who request for them.

As a part of its after-sales program for fleet customers, IPC conducts the training series free of charge.


Following the training seminar was the Isuzu Truck Fest – Isabela. Held also in March at the Greenview Hotel in Santiago, Isabela, the event was meant to service the thriving commercial activity of the region.

Showcased in the latest edition of the Isuzu Truck Fest are the “Trucks for Life” models of IPC, which were presented in a diverse range of applications and sizes. Regardless of the model, however, all the trucks displayed were designed to address the various mobility requirements of businesses in the area.

Referred to by the IPC head were the Isuzu vehicles displayed at the event venue, all of which configured for specific applications. Heading the list were the Isuzu EXR and EXZ heavy-duty trucks, which were shown as tractor heads and a unit of the CYZ dump truck so that customers may spec the trucks according to their requirements. For customers seeking trucks meant for lighter duties, IPC offered to them the NKR light truck, NHR with Ivan body option and the NQR in cab-and-chassis configuration. The light-duty N-Series trucks have been the bestselling in their segment for 17 consecutive years.

The next round of the Isuzu Truck Fest heads to Manila this Thursday, April 20 to Sunday, April 23 at the SMX Convention Center in Pasay City.

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