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April 26, 2017

Nissan Sets Up New Unit to Concentrate on NISMO Road Car Business

After identifying the importance and commitment to expand the NISMO brand, Nissan is formalizing that with the setting up of a new business unit that will cater to the expansion of the NISMO road car as well as its expansion into more markets.

The NISMO Cars Business Development is part of Autech Japan, Inc., a Nissan group company that makes converted and specialized vehicles. Using talent from Nissan, Autech, Nissan Motorsports International Co., and other group companies, NISMO will be able to shorten the planning and development time for future products.

Nissan plans to expand the range of NISMO road cars to new segments including EVs and pickups. They also plan to market NISMO globally and boost the lineup in existing markets in a bid to increase the current 15,000 units annual sales.

Nissan introduced the NISMO brand to its mainstream model lineup in 2013 to more excitement to the brand. Featuring performance and styling developed through NISMO’s motorsports activities, the cars offer a sporty driving experience combined with Nissan’s quality, reliability, and durability.

NISMO road cars introduced so far include the GT-R, 370Z, Juke, Note, Sentra and Patrol.

“As a Nissan sub-brand, NISMO further builds upon the core values of Nissan cars,” said Takao Katagiri, president and CEO of both Autech Japan and Nissan Motorsports International. “With the combined expertise of Nissan group companies, NISMO road cars will make customers enjoy Nissan cars more than ever.”

The new business unit will also work with Nissan Motorsports International on marketing. This includes showing NISMO road cars at Nissan dealerships and showrooms and holding events and activities for NISMO car owners.

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