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January 15, 2013

HARI Ends 2012 with 8 Percent Growth

Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, ends 2012 on a positive note with 8% growth in total sales. HARI registered a total of 21,996 units sold for the whole year from 20,297 units sold in 2011.

The Passenger Car (PC) segment continued to boost sales with 25% growth, or 13,382 units sold in 2012 from the 10,700 units sold in the previous year.

The Eon, Hyundai’s newest sub-compact PC model that was launched in 2012, shoved PC sales up to complement the good performance of the Accent (16%) and the Elantra (27%).
December 2012 alone posted 9% growth in total sales with 1,505 units from 1,375 units sold in December 2011. Likewise, total sales of Light Commercial Vehicles (LCV) increased by 28% compared to December 2011, driven by aggressive promotions of the Tucson and the timely arrival of the all-new Santa Fe and the Grand Starex.

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