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January 18, 2013

Toyota Motor Philippines Retains Triple Crown in 2012

Toyota Motor Philippines (TMP) today announced that it achieved its 11th consecutive triple crown with no. 1 sales in the Passenger Car segment, Commercial Vehicle Segment and over all sales. For the year, TMP registered 21, 291 units in the PC segment and 44,105 units in the CV segment for a total of 65, 396 units while garnering 41.7% of the market. This performance is the highest the manufacturer has tallied since the start of its operations in 1988.  This record breaking sales performance was attributed to a higher growth registered by Toyota of 20% as against the industry of only 11%.

Together with TMP’s Triple Crown Victory, its locally manufactured vehicles, the Vios and Innova continue to be at the forefront of its success. The Toyota Vios is again hailed as the best selling vehicle in the country while the Toyota Innova retains its position as the most favored commercial vehicle in the market for the year. Moreover, both vehicles have experienced its highest annual sales level since introduction. This is a sign that these models continue to be the preferred choice of the automotive market because of its practicality and value for money. Aside from these top models in the industry, several other Toyota vehicles claimed the number one position in their respective segments.  The Camry continues to be number one in the Medium PC segment, the Corolla Altis is the leader in the Compact PC segment, the Hilux as the leading Pick-up and Hiace as the best selling Utility Van in the market.

In a statement, TMP president Mr. Michinobu Sugata said…“TMP is very proud of the Triple Crown with no. sales in the PC segment, CV segment and overall sales for 11 consecutive years. This is a symbol of the trust and confidence that our customers have in the Brand. We at Toyota would like to extend our heartfelt appreciation for all their years of loyalty and support.  Our commitment to serve our customers with better products and services will remain our main thrust in the years to come.”

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