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March 11, 2013

Goodyear Launches EfficientGrip SUV: Goodyear's Quietest SUV Tire Ever

Building on the technology from its successful and award winning tire for luxury passenger cars, the Eagle EfficientGrip SUV, Goodyear has broken new ground again with the introduction of Goodyear EfficientGrip SUV – Goodyear’s quietest SUV tire ever.

Strong and robust, Goodyear Efficient Grip SUV is engineered with QuietTred Technology to give an exceptionally quiet ride without compromising grip and handle capabilities.

“People who own SUVs and 4x4 vehicles are mostly driven by the need to feel “in control” and safe when traveling along on-road and off-road surfaces,” said Ron Castro, Managing Director, Goodyear Philippines. “But SUV owners today, who mainly drive in urban settings, know what it takes to truly enjoy their vehicle – the added driving comfort of a sedan in an SUV.”

Now, SUV drivers can discover an exceptionally quiet and comfortable drive like never before.

Control the Noise

QuietTred Technology is a combination of a noise-dampening Tread Design and a Shock Absorbing Carcass. To help dampen the noise:
  • A closed shoulder design prevents radiating radial noise sound waves to reduce exterior and interior perceived noise levels.
  • An increased number of pitches optimize block characteristics to reduce noise harmonics.
  • And, a rib type design provides smooth tread geometry entering into the footprint to lower the impact and radiated noise.

In addition, Goodyear EfficientGrip SUV’s shock-absorbing carcass features a high steel belt angle construction that allows for more structural flexibility to reduce vibrations from road impact.
All these work together to create an exceptionally quiet and comfortable ride in an SUV.
Based on instrumental interior noise tests conducted by Goodyear Innovation Center in Luxembourg under coast down conditions on smooth roads, EfficientGrip SUV outperforms its predecessor in both noise and driving comfort. Even when worn, the tire is as quiet as a brand new pair of its predecessor.

Command the Road

Besides giving SUV drivers a long lasting quiet drive, the EfficientGrip SUV delivers superior grip for added safety.
  • A high number of biting edges with equally high blade density significantly improves grip and control in all driving conditions.
  • The optimized contact patch provides a matched pressure distribution in key areas of the footprint allowing the tread pattern to work more effectively for better grip and safer cornering.

Based on breaking tests conducted also by Goodyear Innovation Center in Luxembourg on various road surfaces, Goodyear EfficientGrip SUV proved to have 7% shorter braking distance on wet roads than its predecessor.

Other Features

Other features of this tire include a responsive tread and carcass design that allows crisp handling behavior for heavy SUV vehicles. In addition, the highly loaded silica blend compound reduces inter-molecular friction for measurable reductions in fuel consumption.

Goodyear EfficientGrip SUV has already received strong OE endorsement with additional approvals in progress for the industry’s latest “iconic platforms.”

“Goodyear’s EfficientGrip SUV tires are proof of our continued commitment to increase the value of our brand with market-back innovation, delivering on the core needs for drivers of SUVs,” added Castro. “Now, SUV drivers can enjoy their vehicle from a choice with more driving comfort and confidence.”

Award-Winning Tire

Goodyear’s premiere tire in the luxury and mid passenger vehicle segment, Eagle Efficient Grip has already won several awards from various automotive publications. In China and has been named “Comfort Tyre of the Year” by Motor Trend magazine, China Automotive News, and Xcar website, “Quietest Passenger Tire of the Year,” and “Highly Recommended Product,” by Auto News magazine.

Goodyear’s Eagle Efficient grip really gives you that award winning, superior driving performance.

Available Sizes

The tire is available in all Goodyear Autocare outlets and service centers nationwide, in multiple sizes and 15-20 rim diameters, allowing for a comfortable and confident driving for a wide range of SUVs. For more information on Goodyear Eagle EfficientGrip tires, log on to or call +632-888-4737 (888-TIRES).

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