Photos by Ulysses Ang

Tune in to MTV and chances are you’ll see a Mercedes-Benz somewhere there. And it’s not on MTV Classics, mind you. No sir! Save for the one or two you’ll see with wire wheels and eight-track decks, most are the modern variety used to dress (pimp) up rap videos. It’s one slick marketing move—transforming Mercedes’s image from your daddy’s car to Puff Daddy’s (excuse me, P. Diddy’s) car overnight. It’s not anymore the car for the rich and geriatric. It’s hip and it’s cool. It’s the new yuppie mobile!