Sunday, January 11, 2015
Ford Ranger is Philippines's Best-Selling Pick-Up; Ford Sales Grow 56 Percent in 2014
You are looking at the country’s best-selling pick-up truck. After some back-and-forth with its perennial rival (and former best-selling pick-up truck), the Toyota Hilux, the Ford Ranger has emerged as the Philippines’s best-selling pick-up in the country with unit sales of 7,996 units.
Ford Philippines has also revealed that the Ranger is the best-selling pick-up in both 4x2 and 4x4 categories as per industry sales reports. The Ranger’s accomplishment comes hot on the heels of its award-winning year where it won a total of six prestigious awards including a back-to-back win as the country’s Truck of the Year.
Aside from the Ranger’s all-time best performance, Ford Philippines has also revealed that they have finished 2014 with overall retail sales jumping 53 percent year-on-year. The 20,341 units sold is driven by strong sales across the Ford line-up particularly its Fiesta, EcoSport, Everest, Mustang, Explorer, and of course, Ranger. On its way to a record year, December sales for the American car brand jumped 56 percent to 1,903 units.
The EcoSport compact urban SUV quickly became Ford’s second-best selling nameplate in the Philippines in its first year of availability, while helping define a whole new vehicle segment. December retail sales of 537 units helped boost full-year EcoSport sales to 5,203 units.
The popular Everest SUV delivered a record full-year performance in 2014 will retail sales climbing 11 percent year-over-year to 3,137 units. Unveiled at a global event in November, the much-anticipated all-new Everest will be launched in the Philippines later this year.
The sporty Fiesta delivered sales of 130 units in December, helping boost its full-year total to2,099 units. Filipino consumers continued to appreciate the Fiesta’s high-performance and fuel-efficient 1.0L EcoBoost engine, which was named International Engine of the Year in 2014 for an unprecedented third year in a row.
The premium Explorer SUV achieved full-year sales that increased five percent year-over-year to 1,083 units. Ford recently launched the Explorer Sport and Escape in the Philippines, both equipped with the award-winning EcoBoost engine, with customer deliveries of the Escape beginning February.
Full-year sales of the Ford Mustang totaled 139 units in 2014. Ford’s iconic pony car will reach new heights in 2015 with the launch of the all-new Mustang in the first quarter.
“It’s been a remarkable year from beginning to end, and we’re extremely proud of how the Ford brand and our full lineup of global Ford vehicles continues to connect with, and be valued by, so many Filipino customers,” said Kay Hart, managing director, Ford Philippines.
Ford continued to expand its nationwide dealer network in 2014, bringing the total to 36 full-service dealerships. This included the opening of Ford Alabang, one of the largest Ford dealerships in the ASEAN region.
Ford plans to continue adding new dealerships in 2015, further expanding the network and making the Ford brand even more accessible to customers nationwide.
“With the launch of more global Ford vehicles on the way, and the expansion of our nationwide dealer network continuing, we are committed to going further in 2015 and making the Ford brand even more accessible to our customers across the Philippines,” said Hart.