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November 19, 2012

Toyota Motor Philippines Sets New Sales Record in October

Toyota Motor Philippines (TMP) finished the month of October with another record breaking performance. This was the 2nd time this year (after July’s 6,258) that the manufacturer has registered a milestone sales level. Based on the most recent CAMPI report, Toyota Motor Philippines tallied 6,946 units, the highest any manufacturer in the country has ever registered in a single month.

During this record breaking run, several models in the Toyota line-up have also outperformed its best sales output since its introduction.  The Toyota Vios sold a total of 1,659 units, the Innova with 1,521 and the Fortuner with 1,339 units. The locally manufactured Vios continues to strengthen its position as the best-selling model in the country while the Innova is still the most preferred commercial vehicle of choice by the buyers.

With all these accomplishments in the past 10 months, Toyota is poised to win its 11th consecutive Triple Crown taking the no. 1 spot in the Passenger car segment (17,068 units, 44.9% Market share), Commercial Vehicle segment (36,047 units, 40% market share) and over-all sales.  Toyota’s Year to date sales of 53,115 units reflects a growth of 17% compared to its last year’s performance and garnered a share of 41.9% of the market.

In a statement TMP President Mr. Michinobu Sugata stated “Since TMP started its operations in 1988, it has been our sincere wish to provide Filipino with the best products and services possible. This record breaking sales performance is indeed a testament to the trust and loyalty our customers have shown throughout the years. I would like to thank the public for none of this would be possible without them. Their confidence in our brand inspires us to continuously give our best and move forward to serving them even better.”

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