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October 6, 2013

Turtle Wax Philippines Launches Next-Generation Ice Premium Car Care Products

Wilkstark Marketing Corporation, the official distributor of Turtle Wax in the Philippines, launches the next generation Turtle Wax ICE® Premium Car Care Products.

ICE® is Turtle Wax's best line up to date. Turtle Wax ICE® Liquid and Spray car wax were first introduced in 2006 and are the first wax formulas that can be safely applied in direct sunlight and leave no powdery residue, unlike typical waxes. Waxing your car has never been this easy because it cuts your waxing time in half - perfect for those who want to keep their car looking new with unsurpassed shine and protection with limited effort.

After its success, Turtle Wax went on to further improve its line up and thus creating the next generation ICE®. The next generation Turtle Wax ICE® features a new premium packaging with new, innovate formulas.

Ara Dacay, Wilstark Marketing Corporation Senior Vice President stated, “The Philippines is finally ready for Turtle Wax ICE. We are excited to re-introduce this revolutionary product that has taken the international car care market by storm. It is our best wax to date, in terms of shine and protection. We're constantly pushing the boundaries by constantly making innovative products that make life easier for Filipinos. We're thinking of smarter ways to shine.”

“Turtle Wax ICE® has been very successful in the USA and we want the Philippines to have access to this product. When we originally launched in 2006, we made breakthroughs in the market. We have the best product attributes that none of our competitors have,” remarked Dermot Maconaghie, Turtle Wax, Inc. Asia Pacific Regional Manager.

Turtle Wax ICE® Wax

Turtle Wax ICE® Wax now come in Liquid, Spray, and Paste formulas. It delivers a long-lasting shine that repels dirt to keep your car cleaner, longer with that freshly waxed appearance. Their secret is that it utilizes the latest in wax chemistry with polymer surface modifiers that provides the deepest shine available with unparalleled slickness versus its competitors. Turtle Wax ICE® Wax can be used on all car exterior surfaces, including rubber, vinyl, and trim. All formulas can be applied in direct sunlight and on hot surfaces in just a few minutes without leaving streaks.

Turtle Wax ICE® Wash

The ultimate in car washing performance, Turtle Wax ICE® Wash has a breakthrough blend of advanced cleaners and conditioners that easily breaks down and removes dirt. It's safe and gentle to even the most delicate car finishes without stripping wax. It also contains special gloss enhancing agents to help maintain your car's fresh waxed look. Moreover, Turtle Wax ICE® Wash is biodegradable.

Turtle Wax ICE® Detailer

Turtle Wax ICE® Detailer not only keeps your car looking super slick, but also boost its shine to a mirror-like gloss. The spray-on formula gently cleans while depositing water-beading polymers, so it's perfect for quick touch-ups and keep your showroom shine. Turtle Wax ICE® Detailer is also formulated to work with Turtle Wax® Liquid Wax to revitalize its durability and protect your paint from the harshness of the road. It will not streak in direct sunlight or hot surfaces, and won't leave any residue on rubber or vinyl trim.

Turtle Wax® ICE® Total Interior Care

As for car interiors, Turtle Wax® ICE® Total Interior Care is an all-in-one product that cleans and protects plastic, soft vinyl, and leather interiors from spots and stains. It also applies a protective barrier to keep your interior cleaner, longer and from fading, drying, or cracking due to harmful UV rays. Plus, it won’t leave behind an artificial shine or greasy feel and removes unpleasant odors. Instead of using several products such as a carpet cleaner, upholstery cleaner, and protectant, ICE® Total Interior Care does all that.

Turtle Wax's next generation ICE® Premium Car Care Products are now available in select mall retail and automotive outlets in the Philippines.

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