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August 29, 2018

Caltex and Robinsons Mark Third Year of Partnership

Caltex, marketed by Chevron Philippines, Inc. (CPI), and Robinsons Rewards Card (RRC), loyalty card of the Robinsons Retail Holdings Inc. (RRHI), celebrate the third year of one of the country’s most-successful customer loyalty programs with a limited-edition Justice League collectibles promo which can be redeemed until October 15, 2018.

The partnership continues to bring more value to Caltex and Robinsons customers with its variety of fuel and shopping rewards through the RRC customer loyalty program. Patrons can earn points online and use them to redeem grocery, fuel, and other perks, with the multiple options given to members changing the customer loyalty landscape in Philippines.

The promo gives customers of both brands the opportunity to reach out to both the young and young-at-heart through its limited and exclusive collectibles. Millennials, in particular, have been a significant market for both Caltex and Robinsons. Their desire for travel and shopping make them the ideal patrons for the two brands’ loyalty program.

“Our team-up with Caltex has proven to be of great value not only to our company but also to our customer base. This tie-up has increased customer loyalty and encouraged our customers to keep coming back to our brands. We look forward to more fruitful years with Caltex,” said Robina Gokongwei-Pe, president and chief executive officer of Robinsons Retail Holdings Inc.

As young customers become more mobile and more discerning in their purchases, Caltex and RRC made it a point to cater to their ever-changing lifestyles and preferences with diverse products and quality service.

Louie Zhang, country chairman of CPI, expresses his gratitude for the partnership. “This long-term partnership with Robinsons has yielded great and desirable results for Caltex. A household brand such as Robinsons has allowed Caltex to reach a consumer base that is beyond the motoring community. Our customers can expect bigger and better things to come as we go deeper into our alliance with Robinsons,” he said.

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