Monday, March 10, 2014

Anne Curtis Goes for Audi

It-girl Anne Curtis continues to hold court in every facet of the entertainment domain – earning her the title “Princess of All Media.”

Consequently, her life – including personal choices as a consumer – understandably gets a lot of attention and scrutiny. This makes the star a very bankable endorser who imbues a halo effect on everything she touches. But the truth is that Anne indeed is very fastidious about product quality anyway. As a very public celebrity, she is highly critical and particular with, say, the beauty products she uses. A staggering six-million-plus followers on Twitter (@annecurtissmith) are taking notice.

Part of the busy career of a star like Anne is the constant traveling to get to her myriad of appointments and engagements. Of course, not just any ride will do for Curtis. “I need to feel both secure and comfortable in my car,” she says. “It goes without saying that it should look great as well.”

Anne’s choice in the Audi marque speaks volumes about the value propositions of the Ingolstadt-based carmaker. “Whatever you choose from the stable, you won’t go wrong,” insists Curtis. This imprimatur from a successful personality demonstrates the enduring aspirational qualities of the four-ringed brand.

“We welcome this endorsement by a person of her celebrity status,” says PGA Cars sales director Lito Jose.  “We’ve always maintained that Audi – with its continued commitment to cutting-edge technology, frugal consumption, and powerful performance – remains a highly aspirational choice for discriminating motorists.”

Anne Curtis publicly admits she is smitten with the Q3, Audi’s compact, five-door SUV. She enjoys taking the Q3 on drives where the terrain can get a little testy and challenging. A two-liter TDI engine is mated to a quattro permanent all-wheel drive and dynamic seven-speed tronic transmission good for almost 180hp and 380Nm.

“(The Q3) is perfect for the working girls/guys/ladies/gentlemen who are always on the go, like myself,” she tweets.

In appreciation for her affinity with the marque, the Audi brand ambassadress was recently feted by Audi Philippines Head Benedicto Coyiuto and Bea Coyiuto with a simple birthday bash at the Audi showroom in Bonifacio Global City. Anne blew out candles on her birthday cake amid delighted singing from members of the Audi team.

For the finale, Anne was escorted by the Coyiutos to an Audi A6 which she could take home and use. The A6 performance mid-size luxury sedan represents the height of Audi innovation – underscored by an intelligent aluminum hybrid chassis construction that makes the car extremely lightweight, rigid, and safe. In fact, the A6 just received the US NCAP’s award of five stars which is the maximum rating for crash safety. “I’m excited to take this baby on the road!” she gushes.

Whether powered by a two-liter or three-liter TDI engine, the Audi A6 is now available through the PGA Cars’ Four Rings Financial Services that offers an option of zero down payment through the Audi Premium Lease Program or zero interest through the Audi Financing Program. The Audi premium lease allows customers to drive the A6 with no rental fees for the first three months.

For more information, visit Audi showrooms located in Greenhills, Global City, and Alabang. Call +63-2-727-0381 to 85.

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