Monday, March 17, 2014
Chevrolet Philippines Continues Posting Record Early-2014 Sales
After posting ground breaking figures last year, Chevrolet Philippines continues to deliver impressive growth in sales for the first two months of 2014. Chevrolet’s January and February figures have shown a 70% increase with a total of 1,298 unit sales compared to 760 units sold during the same time in 2013.
Fresh from its most successful year, posting 52% growth from 2012 to 2013, Chevrolet unit sales now ranks 9th overall in the Philippine automotive industry. The ‘Bowtie’, as it has come to be known and loved, has steadily grown to capture a significant share of the local automotive market through innovative products and equally excellent service. These are part of the brand’s promise to “Find New Roads”.
“Chevrolet continues to establish itself as a major player in the local automotive industry. Not only are we experiencing record growth in terms of sales, we are also beginning to widen the community of Chevy lovers because of the quality of work that we put into our products and services,” says Atty. Albert Arcilla, President and Managing Director of The Covenant Car Company Inc. (TCCCI),exclusive importer and distributor of Chevrolet in the country.
The boost in early 2014 sales can be attributed to the success of the Chevrolet Trailblazer and the Chevrolet Colorado in penetrating the local mid-sized sport utility vehicle (SUV) and compact pick-up truck markets. The two models are the first and third among the brand’s best-selling units.
The Trailblazer and the Colorado are now equipped with an improved Duramax Turbo-Diesel engine which comes in a 2.5-liter and 2.8-liter variants. Both models feature an upgraded Powertrain, with the bigger engine displacement can now produce a maximum of 200HP and 500 Nm of torque. Both the Colorado and the Trailblazer come with a special 3-year overall warranty plus a 2-year extended warranty for the powertrain, or 100,000 kilometers (whichever comes first). This provides customers with a worry-free ownership experience.
Also holding one of the top rungs of Chevrolet’s best-selling units is the Chevrolet Spin. The 7-seater All-around Utility Vehicle (AUV) Chevrolet Spin provides impressive road performance and fuel efficiency with its 1.3-liter CRDi Turbo-Diesel engine and 1.5-liter Dual VVTi gasoline engine variants. The Chevrolet SPIN is equipped with several comfort and convenience features such as flexible 2nd and 3rd row seat configurations, Bluetooth audio streaming and 6-speed automatic transmission with manual mode option for the 1.5 LTZ gas variant. The Chevrolet Spin is unlike any other compact van, as it is built with a sporty sleek design that breaks the traditional utilitarian look. With its dual-port front grille, muscular and imposing lines it projects a modern and distinctive presence.
Along with the brand’s flagship units, Chevrolet also brings a variety of models for drivers of all types to choose from. From the mini-passenger car Chevrolet Spark, subcompact Chevrolet Sonic, compact sedan Chevrolet Cruze, to more prestigious models like the diesel-engine compact SUV Chevrolet Captiva, multi-purpose vehicle Chevrolet Orlando, as well as the new executive sedan Chevrolet Malibu, the brand offers a line-up that covers every market need.
Committed to providing its customers with the best service possible, TCCCI has now ramped up its number of Chevrolet dealerships to 21 nationwide. With its direction to “Re-Ignite the Passion for Chevrolet” the brand looks to raise that number to 29 fully operational stations by the end of 2014.
As evidenced by its award for excellent customer service, received from independent award giving body J.D. Power Asia Pacific last 2011 and 2012, Chevrolet Philippines prides itself in taking care of its clients. Just last year, local Chevrolet employees won top honors, during the annual Chevrolet BEST of the BEST competition in Bangkok, Thailand, for their superior technical skills and aftersales service.