Thursday, June 18, 2015
Isuzu mu-X Boosts Isuzu PHL Sales by 52 Percent in Early Half of 2015
Japanese car maker Isuzu Philippines Corporation (IPC) has made a huge jump from its total year-to-date sales compared to its previous data last year after growing more than half of its total number in 2014. The strong sales performance is being driven by their latest vehicle offering, the Isuzu mu-X.
Based on the figures released to the Chamber of Automotive Manufacturers of the Philippines Incorporated (CAMPI) and the Truck Manufacturers Association (TMA), Isuzu Philippines Corporation (IPC) has sold a total of 8,010 vehicles for the first five months of this year, which is a 51.90-percent jump from the 5,273 units sold in 2014.
Some 3,732 units of the Isuzu mu-X were sold on the said period, accounting for 46.6-percent of IPC’s total sales. The increase in demand overshadowed the January-May 2014 sales of the Alterra by 1,804-percent, after selling only 196 the previous year.
Launched last September, Isuzu’s new SUV replaced the equally-loved Isuzu Alterra.
Overall, IPC takes 4th position among local automotive firms with 7.5 percent of the total local market share. On a month-to-date comparison, IPC has increased its sales to 1,614 units from its 1,119 units sold in May last year, reflecting a 44.4-percent rise.
The light-duty truck N-series added additional boost to the sales performance as it has sold 1,447 units for the first five months of the year, showing a 34.9 percent increase over the 1,073 units rolled out for the same duration in 2014.
Moreover, IPC’s trucks and buses also gained momentum in terms of sales as it has delivered 122 units from January to May 2015, a 114 percent growth versus the 57 units in 2014.
The performance cushioned the sales for the Isuzu Crosswind, which has reached 1,577 units sold, showing a 31.6 percent decrease versus the 2,304 units delivered for the same period last year. The D-Max pick-up truck also showed steady sales performance after only selling 1,132 units for January-May 2015 as compared to the 1,643 units last year, which reflected a 31.1 percent cut.
IPC president Hajime Koso expressed confidence that the sales trend would continue for them as the recently-introduced mu-X has immediately gained a huge volume of followers.
“Aside from our usual beloved followers which are entrepreneurs, companies with vehicle fleets and other businesses that continuously patronize our trucks; the mu-X is also gaining fame in the local automotive scene. We believe that this would continue in the remaining months of the year," said Koso.
“I would like to extend my gratitude to all Filipino’s for the steadfast trust given to our brand. In return, Isuzu will continue to provide durable, reliable and fuel-efficient models,” he adds.