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June 8, 2015

Suzuki Philippine Auto Sales Up 162 Percent in First Quarter

Suzuki, a world leader in subcompact cars, is finding more fans in the Philippine market by selling 162% more cars in the first three months of 2015 compared to the same period last year.

The company’s impressive year-to-year growth is reflective of the robust automotive market which collectively grew by 122% for the first quarter of 2015 according to The Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI). Suzuki Philippines’ sales numbers show the Filipinos growing love affair with the company’s cute, durable, and fuel-efficient cars.

Proud Suzuki owner Edwin Reyes confirms, “I really like my Alto 800 because it is very fuel efficient. So far, this is my second Suzuki car and I’ve never been disappointed. I even recommend them to my co-workers. At present, I and fifteen other colleagues who now drive Suzuki cars have already formed a small car group.”

The three marquee models that are driving the impressive growth are the Suzuki Ertiga, Suzuki Swift 1.2, and Suzuki Alto 800.

The Suzuki Ertiga, a seven-seater compact MPV, leads the charts which is an impressive performance for a recently launched model. With three variants available in the Philippines, the Ertiga is the perfect car for the family and is also the car of choice for those who need vehicles that serve multiple purposes, from ferrying a larger group of people in comfort to transporting large loads. The Ertiga’s folding rear seats can easily accommodate large objects that are impossible to fit into a sedan. The Ertiga is one of Suzuki Philippines’ cost-efficient vehicles, and the go-to model for those who want more value and performance for their money.

The Suzuki Swift 1.2 also posted solid sales numbers in the first quarter of 2015. An ideal subcompact car for first-time car owners, with a sporty and stylish design combined with impressive fuel efficiency ideal for city driving, the Swift 1.2 is the car of choice for young urban professionals.

The Alto 800, on the other hand, boasts of a 248% growth from the 2014 Q1 figures. Since introducing this model to the local market in 2007, the Alto 800 remains an icon for small, fuel-efficient compact cars that pack impressive automotive power. This do-it-all dynamo delivers terrific fuel efficiency and performance, and is perfect for both personal use or as part of a larger fleet. Plus, it’s a great way to get around cosmopolitan areas—compact and cost-efficient.

“The 2015 sales report gives us many reasons to celebrate,” says Shuzo Hoshikura, Suzuki’s General Manager for Automobile. “Not just our significant improvement from last year’s figures, but also the fact that more and more Filipino motorists are recognizing the innovative technology, intelligent design, and passion we put into each car we offer in the market.”

Today’s car market is dynamic and heading to the direction of smaller, cost-efficient, and multitasking vehicles. More and more Filipinos are considering compact cars due to economical considerations, including those who already have bigger gas-guzzling vehicles. Suzuki Philippines is right at the forefront of cost-efficient compact cars packed with a powerful punch—the Ertiga, Swift 1.2, and the Alto 800 all use less fuel but deliver impressive automotive performance every time.

Aside from celebrating its excellent sales performance in the first quarter of 2015, Suzuki Philippines is now looking forward to achieving more and expanding their sales reach. “Our goal is to continue bringing in vehicles which would appeal to the local market due to its fuel-efficiency, value for money and fun driving dynamics. Expect more from the Suzuki brand in the coming months and years,” shared Hoshikura.

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