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August 23, 2012

Ford Continues Partnership with 99.5 RT with All-New Focus

Ford Philippines continues its successful partnership with leading radio network, 99.5RT as the all-new Ford Focus is set to hit the streets of Manila with the coolest team of radio jocks.

The partnership with Ford Philippines and 99.5RT showcases a stickered all-new Focus 5-door hatchback to be used by the Awesome crew of 99.5RT as their official vehicle for Ford Philippines’ Start it. Share it. Win it. campaign – an interactive and unprecedented launch campaign for the all-new Ford Focus designed to engage Filipino consumers with real-life ‘smart-demos’ from weekend events spanning August 3 to September 16. Participants will be asked to ‘Start it. Share it. Win it’ – meaning to start the all-new Focus and experience the smart technologies, share it with their friends via Twitter and Facebook, and become eligible to win the all-new Ford Focus Titanium+.

A perfect match for the radio crew, the all-new Focus is a clear leader in its segment with class exclusive smart features such as Ford SYNC powered by Microsoft. The in-car connectivity system provides a seamless integration of multiple electronic devices, allowing drivers to make hands-free calls via Bluetooth or combine calls for conferencing, read text messages to you and help you reply by selecting one of the 15 pre-written messages and even control music.

“With Ford SYNC, the all-new Focus is a perfect match for the country’s leading radio network that brings cutting edge music to the radio waves each day and allows the 99.5RT crew to safely call-in for live feeds while on the road,” says Anika Salceda-Wycoco, AVP for Communications, Ford Group Philippines.

Unveiled in July, the all-new Ford Focus sets a new standard in its segment with an unmatched combination of smart technologies, outstanding fuel economy, expressive design, responsive performance and high levels of craftsmanship and occupant safety. Deliveries of the all-new Ford Focus will start in September.

To register for the Start it. Share it. Win it. campaign, please visit:

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