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September 6, 2013

Fuel Your Shopping with Shell and SM Advantage Card

Pilipinas Shell, one of the country’s leading energy companies, teams up with Marketing Convergence Inc., the company behind SM Advantage, the country’s biggest loyalty program, to bring greater reward experience for Filipino motorists. Starting September 1, motorists that gas up in close to 1000 Shell Retail stations can earn rewards points for their SM Advantage Card, SM Prestige and BDO Rewards Cards.

“At Shell, we always find unique ways to give our customers excellent experience every time they visit the station,” said Oying Yam, Vice-President for Retail at Pilipinas Shell. “We want to reward the loyalty and support of our customers, and we believe that partnering with the largest loyalty program, SM Advantage, to gain points for our customers’ shopping needs, is the perfect way to do this,” he added.

Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, smarter infrastructure, promoting smarter use, and by developing new energy sources while addressing the impact on the environment, through cleaner burning-natural gas and advanced fuels and lubricants technology.

Pilipinas Shell and SM Advantage invited media and dealers to a fun-filled afternoon last September 5 at the SM Mall of Asia, to formally launch the partnership. Under the new offer, every gas up at Shell stations nationwide earns motorists shopping points with their SM Advantage card. Customers can also earn points by grabbing quick bites at Shell Select, or having their vehicles serviced at Shell Helix Service Centers or Shell Helix Oil Change+.

Earned points at Shell may be used for purchases in various SM Retail stores nationwide. With the numerous stores that honor the SM Advantage card, Shell provides customers more ways to earn points for their fashion, hardware, home and grocery needs. Through the partnership with SM, Shell also enables travel enthusiasts to enjoy discounts at partner hotel establishments in the country.

“SM is pleased to work with Pilipinas Shell to reward SM Advantage members even better.  I’m very happy that SMAC points can now be earned not only by gassing up but also from Shell Select purchases and services from Shell Helix Service Centres or Shell Helix Oil Change.  This gives members more ways to earn more points which they can use to shop at SM,” said Rey Maclang, Senior Assistant Vice President for Marketing at Marketing Convergence Inc.

“We are honored to forge this wonderful partnership, and we would like to thank Marketing Convergence Inc., for choosing Shell as its new and exclusive fuels company partner for SM Advantage,” said Stephanie Cua, Marketing Manager for Retail at Pilipinas Shell. “Shell is the only gas station that honors SM Advantage card, so we invite everyone to drop by your favorite stations now to collect SMAC points and enjoy a greater shopping experience,” she added.

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