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March 8, 2017

Will Peugeot Philippines Bring in Its Commercial Vehicles?

Peugeot Philippines is celebrating a great 2016 by posting an 8.1 percent year-on-year (Y-O-Y) growth compared to 2015. Last year, the French brand sold 465 units which is up from 430 units in 2015. This milestone was revealed by company president Glen P. Dasig at an intimate media gathering.

“When Peugeot launched in the Philippines, the company had a huge task in front of them. We implemented several campaigns to talk about key differentiating aspects of Peugeot: our history, our French origins, and our dual expertise. And we reaped the fruits of our labor,” said Mr. Dasig.

Though Peugeot’s growth is still lower than the industry average, Mr. Dasig isn’t so worried. When asked whether they’re interested in matching Volkswagen Philippines’s strategy in bringing in their commercial vehicle line to boost sales, Mr. Dasig flatly said no.

With the exception of the all-new Traveler, which will arrive at the same time as the recently crowned European Car of the Year, the all-new Peugeot 3008, Peugeot Philippines will not be bringing in the likes of the Boxer, Expert, Partner, and Bipper just to boost sales numbers.

Instead, Peugeot Philippines will continue to market and promote themselves as the premium mainstream European brand in the country. They are keen to focus on their brand and improve the positive word of mouth. They are also continuing to increase brand awareness and customer loyalty as well.

“We will continue to grow the brand by making the latest products available. We will continue our commitment to our customers with our strong after sales support. We will continue to earn the trust of our customers, our dealer partners, and the whole automotive community. This is our passion and our commitment,” continued Mr. Dasig.

Peugeot Philippines’s strategy is in line with their parent company’s “Push to Pass” plan which is in place until 2021. After the company returned to the pink of fiscal health, Peugeot will continue its global growth through high-quality products and services; a huge product blitz; and a rich and sharp core technology strategy that includes connected and autonomous cars.

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