Monday, February 5, 2018

Mazda's Vision Coupe is Named Most Beautiful Concept Car of the Year


Shown at the 45th Tokyo Motor Show 2017, the Mazda Vision Coupe has been named as the Most Beautiful Concept Car of the Year at the 33rd Festival Automobile International held in Paris, France.

The award celebrates the freshest, most creative, and most beautiful concept cars, as chosen by a jury of prominent designers working in fashion, architecture, and other industries. Mazda RX-Vision won the same honor in 2016, making this a double win for the two concept models that will guide the design of the next generation of Mazda cars.

“Vision Coupe uses reflections to express a sense of vitality; the next step for KODO design,” said Ikuo Maeda, Mazda's Managing Executive Officer in charge of Design and Brand Style. “This car embodies a delicate Japanese aesthetic, and to be recognized here in the ‘City of Art’ two years after RX-Vision was awarded the same honor is very gratifying. We want to retain our identity as a Japanese brand as we continue making cars with global appeal.”

Featuring a simple and flowing “one motion” form, the Vision Coupe embodies a more mature interpretation of the KODO-Soul of Motion design language tempered with a Japanese aesthetic. Taking cues from the Mazda Luce Rotary coupe and other models that comprise Mazda’s design heritage, the styling is elegant and projects a premium feel.




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