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Friday, March 11, 2022

BMW Buys Alpina


BMW welcomes a new brand into its portfolio: Alpina. For over half a century, BMW and the small-series manufacturer from Buchloe, outside of Munich, have forged a close cooperation built on the highest level of trust. Now, the transformation of the automotive industry enters a new chapter.

Business will continue as usual with Alpina developing, manufacturing, and selling modified BMW products until 2025, as both brands extended their long-term agreement for five years, back in 2020. As per that agreement, Alpina products will still be pre-assembled on BMW production lines, before being transferred to Buchloe, just outside Munich, for the Alpina treatment. That agreement won’t change until 2025.

After 2025, the current vehicle program at Alpina’s headquarters in Buchloe will end. Service, parts, and accessories businesses will continue on in Buchloe but the main vehicle manufacturing will not. BMW will work to find affected Alpina employees jobs with BMW, as well as other suppliers and development partners.

Last year was the most successful year in the history of Alpina. Burkard Bovensiepen founded Alpina in 1965 and has been developing, manufacturing, and racing modified BMWs ever since. Now, 57 years later, the two brands are officially one.

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