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May 20, 2022

Tokyo Motor Show To Re-Brand Into "Japan All-Industry Show"

The Tokyo Motor Show will re-brand itself when it returns in 2023. In an announcement, JAMA Chairman Akio Toyoda said it will open under a “Japan All-Industry” banner.

The Japan Automobile Manufacturers Association or JAMA, which has been hosting the event since 1954 will invite other sectors including start-ups to the premier automotive expo.

“We want to rename next year’s Tokyo Motor Show the Japan All-Industry Show, going beyond the mobility industry, with all of Japanese industry working as one team, including startups,” Toyoda said. “We aim to make a totally new show, transforming it in both name and reality.”

Toyoda mentioned that it was important to bring together different sectors at a time when collaboration is needed to achieve carbon neutrality.

In April 2021, JAMA canceled the biennial Tokyo show scheduled for the autumn of that year, shutting down the event for the first time in its history, because of the COVID-19 pandemic.

Under the leadership of Toyoda, who also serves as president of Toyota, the world’s biggest automaker, the Tokyo Motor Show pulled back from the brink at its last gathering in 2019, after years of sliding attendance and increasing irrelevance on the global stage.

Toyoda set a goal of attracting 1 million visitors, and the 12-day show finished with more than 1.3 million attendees. That was a 70 percent surge over the 771,200 who visited in 2017.

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