Porsche is realigning its product strategy amidst a slowdown in the uptake of battery electric vehicles.
The German luxury and sportscar maker has announced that its yet-to-be-named flagship SUV will be available either in pure combustion or plug-in hybrid variants at launch. The rumored three-row SUV, which will sit atop the Cayenne in Porsche’s SUV range, had to go with this powertrain route due to factors such as the US import tariffs, the decline in the Chinese luxury market, and the overall slowdown in the ramp-up of all-electric mobility.
Moreover, Porsche has confirmed that several of its current combustion engine vehicle offerings will now remain available for a longer period as it shoehorns into its pipeline a new generation of successor models. These models include the Panamera and the Cayenne which will come in combustion and plug-in hybrid flavors well into the 2030s.
Due to the delayed ramp-up of electric mobility, the market launch of certain all-electric vehicle models will now take place later. In particular, the development of the planned new platform for electric vehicles in the 2030s is to be rescheduled. The platform is to be technologically redesigned in coordination with other brands within the Volkswagen Group.
Meanwhile, the existing all-electric range—the Taycan, Macan, Cayenne, and the future two-door sportscar in the 718 segment—will be continuously updated.
All-electric vehicles may not be the future of mobility, after all.
ReplyDeleteImprovements with electric vehicles are happening at too fast a pace to think otherwise. This is a market decision for carmakers who are trying to balance their budgets for the R&D necessary.
DeletePorsche is saying that their next major platform will be in the 2030s. If they're wrong they still have several successful EVs to sell, if they are right then they will have several more years of selling ICE cars while keeping their research spending low.
So toyota has been right all along
ReplyDelete