In continuous effort to provide utmost customer service, Honda Cars Philippines, Inc. (HCPI) together with its dealership network nationwide will set-up its annual Honda Emergency Assistance Team (HEAT) to provide on-site road assistance, service and support in different travel destinations nationwide from April 16 to 20, 2014 (except April 18, Good Friday).

The NLEX, CAVITEX and SCTEX have drawn up contingency measures to cope with the expected surge of vehicles during the Holy Week.

The move has become a traditional exercise for the three expressways to ease traffic flow and make it more convenient for motorists as they turn up in droves for the traditional observance of the Holy Week in the provinces.

The application of Columbian Autocar Corporation (CAC), exclusive distributor of KIA vehicles in the country, to join the PBA pro basketball league, has been approved by the PBA Board of Governors.

Ms. Ginia R. Domingo, president of CAC, said in a press statement "We are elated to receive word of the acceptance of our application to join the PBA and thank the board of governors for their vote of confidence."

Domingo added that the basketball community can look forward to more exciting times ahead with Kia's entry into the PBA. "KIA's joining the PBA bodes well for the game given the renewed interest and popularity in the league.”

"KIA's joining the PBA is yet another testament to the success of KIA 's global strategy of engaging our customers through sports marketing. With our entry into the PBA, expect us to live up to KIA's marketing axiom as the brand with the Power to Surprise", Domingo quipped.

Barely a week has passed since The Manila International Auto Show (MIAS) 2014 opened its doors to a record crowd last week, Worldbex Services International (WSI), the organizer of MIAS has released several interesting key facts and figures about the 10th year of MIAS:

Ford Philippines rounded up the first quarter of the year with record breaking performance for the month of March, with retail sales soaring 34 percent year-over-year to 1,339 units. Sales in March helped the first quarter increase 38 percent from the same quarter last year to 3,692 units.

Toyota Motor Philippines (TMP) will issue a Special Service Campaign for the spiral cable of the Innova, Fortuner, and Hilux sold locally from November 2004 to June 2010.

Due to the shape and location of the spiral cable retainers, this may cause some connectivity loss related to the air bag system. In such case, the driver side air bag may not deploy in the event of a crash.  There are, however, no incidents reported related to this condition.

The number one automotive company in the country sets a new sales record surpassing 8,000 units in a single month last March. Toyota Motor Philippines’ (TMP) sales grew across the board tallying 8,840 units, the highest any manufacturer in the country has ever registered.

Photos by Ulysses Ang

UPDATE 1: Full review of Subaru WRX CVT and WRX MT.

UPDATE 2: Full review of Subaru WRX STI Premium.

It’s not every day you get excited about a car even before it was officially launched. In my case, the anticipation for the all-new 2014 Subaru WRX and WRX STI was so high, I was literally begging on my knees to be one of the first to get my hands behind one. Motor Image Pilipinas, the exclusive distributor of Subaru in the Philippines, literally whetted my appetite to the point where I was salivating like a rabid dog thanks to all the carefully planned teasers including bringing over the WRX Concept to Manila. Everything turned full circle as they held the regional launch of the WRX and WRX STI in Manila—the first time the country played host to our 9 Asian neighbors for quite some time. (For the complete specs, click here).

UPDATE 3: Here is our First Drive story of the all-new Subaru WRX and WRX STI (4/9/2014).

UPDATE: We have now included the complete specs below (4/9/2014).

UPDATE: We have confirmed the prices for the all-new WRX and WRX STI. Details below (4/3/2014).

We’ve carefully followed the steady progress of the 2014 Subaru WRX and WRX STI and hope that it will arrive here sooner rather than later. Well, after a tease with the WRX Concept, Motor Image Pilipinas has launched the all-new Subaru WRX and WRX STI at their stand at the Manila International Auto Show (MIAS).

Tan Chong International Limited (TCIL), the parent company of Subaru and Changan distributors in the Philippines, today announced the opening of the first phase of its brand new multi-brand facility in Metro Manila. Located at the automotive area of Manila Bay, the new facility will house major Subaru models, with the Changan brand to be added in the later part of the year.

The latest addition to the Subaru sales network in the Philippines, the Motor Image Manila Bay showroom is located at Lot 39, Block 2, Bradco Avenue, Aseana City, Paranaque. The flagship Subaru showroom in Metro Manila celebrates Subaru’s classic roots and tradition, as well as its dedication to engineering excellence.