Sunday, November 9, 2014
Ford Philippines Sales Jump 52 Percent in Best-Ever October Performance
Ford Philippines today announced its best-ever performance for the month of October with total retail sales increasing 52 percent year-over-year to 1,950 units. Sales across Ford’s lineup in the Philippines helped drive the record month, including continuing strength in demand for the Ranger, EcoSport and Everest nameplates.
Ford’s October sales helped continue its impressive run in 2014, with year-to-date sales rising 52 percent to 16,514 units.
“We’re continuing to build on the success of our One Ford plan, including the further expansion of our Philippines showroom with the recent reveal of the new Explorer Sport and Escape. This will give consumers even more choice and opportunity to connect with the Ford brand,” saidKay Hart, managing director, Ford Philippines.
Consumer demand across the full lineup of 13 Ranger variants in the Philippines helped drive October sales that increased 61 percent year-over-year to 787 units.So far this year, sales of the versatile Ranger have jumped 70 percent to 6,294 units.
The popularity of the all-new EcoSport continued in October as the compact urban SUV contributed sales of 605 units.Since its debut in the Philippines in April, the EcoSport has sold a total of 3,985 units.
Ford’s unmatched SUV line-up in the Philippines continues to strike a chord with consumers, as the premium Explorer delivered 80 units, helping year-to-date sales rise 13 percent to 938 units.
Ford Everest achieved sales of 297 units in October, pushing its year-to-date sales up 19 percent to 2,736 units.The all-new 2015 Everest will be revealed at a global event in Beijing, China next week.
Ford also further expanded its SUV line-up in the Philippines in October with the launch of the Explorer Sport, featuring a 3.5L EcoBoost twin-turbo V6 engine, and the reveal of the new Ford Escape 1.6L EcoBoost SE and 2.0L EcoBoost Titanium. The Escape will be available for test drives and pre-bookings at Metro Manila dealerships starting next week, with customer deliveries beginning in January.
“Not only are we providing an unmatched SUV offering in the country, our expanding EcoBoost line-up is proving very popular with Filipinos as they appreciate the engine’s capabilities, both in power on the road and savings in their wallet,” explained Hart.
Ford is on track with plans to expand its nationwide dealership network to 37 locations by the end of the year, including the opening celebration of Ford Alabang later this month. The five-story facility will be the largest Ford dealership in the country and one of the largest Ford dealerships in the ASEAN region.
Next week Ford will also celebrate the re-opening of its Tacloban dealership, which was destroyed last year by Typhoon Haiyan.