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November 30, 2014

Ford Re-Opens Tacloban Dealership

Ford Philippines celebrated the re-opening of Ford Tacloban in Leyte a one year after super typhoon Yolanda struck the Eastern Visayas and destroyed the facility.

The celebration was attended by Dave Schoch, president, Ford Asia Pacific; Matt Bradley, president, Ford ASEAN, and Kay Hart, managing director, Ford Philippines, who joined the Ford Tacloban management team in a ribbon-cutting ceremony to mark the official opening of the newly constructed dealership, which is owned by Fairlane Automotive Ventures, Inc.

“It’s an honor to join our dealer partners in Leyte on this day of celebration for Ford Philippines,” said Dave Schoch, president, Ford Asia Pacific. “In the year since last year’s devastating storm, the Borromeos and their team have demonstrated the commitment of our dealers globally and helped to showcase that Ford truly is a global family.”

The new Ford Tacloban facility has been expanded to include a five-vehicle showroom and six-bay service center.

The facility was designed according to Ford’s global Brand@Retail II design concept that provides each and every Ford showroom and service center the same universal image and ambience that is reflective of the world-class Ford brand.

“We’re very excited with the re-opening of Ford Tacloban, which will help support our growth plan here in the Philippines and across the ASEAN region, while ensuring that we are delivering a consistent and world-class customer and ownership experience,” said Matt Bradley, president, Ford ASEAN.

Ford Tacloban offers new amenities to give customers a comfortable experience while choosing a car or waiting for their vehicle. Service bays are equipped with the latest tools and technologies to allow service teams to deliver world-class service. Additionally, service teams and technicians are engaged in continuous training that will keep them updated on Ford’s global technologies, processes and standards.

The management team of Ford Tacloban have also announced plans to build a new dealership in Ormoc City, Leyte by the second quarter of 2015.

“Serving our customers has been our number one priority, even in the aftermath of typhoon Yolanda. The re-opening of Ford Tacloban and our plan to expand to Ormoc will allow us to welcome and serve our expanding customer base in Leyte,” said André Borromeo, dealer principal, Ford Tacloban.

Ford remains on track with its plan to expand its nationwide dealer network to 37 locations across the country by end of the year.

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