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November 19, 2014

Smash Your Way to the Australian Open 2015 in Kia's Newest Promo

Now on its 4th smashing year, Kia will once again bring one lucky test-drive participant to the Land Down Under to witness world-class tennis action at the Australian Open 2015!

Columbian Autocar Corporation (CAC), exclusive distributor of Kia Motors in the Philippines, officially started the countdown to the Australian Open 2015 with the fourth edition of Kia Lucky Drive to Australia. This worldwide initiative by Kia Motors was launched in 2010 to smashing success and here in the Philippines, Kia fans have always looked forward to this exciting promo.
The Australian Open is the first Grand Slam tournament in the tennis calendar and Kia’s sponsorship continues to bring together sports and motoring fans alike.

CAC Vice President for Marketing, Hernando D. Gañac, Jr., emphasized how the promo strengthens brand image and in turn, boosts customer relations. Gañac said, “Kia Lucky Drive to Australia is a great way to bring Kia closer to people. For one, you have to test drive a Kia vehicle in participating dealers to qualify and that in itself encourages the public to get to know Kia better.”

He added, “We, at CAC, are always on the lookout for surprising ways by which the public can see and feel Kia’s different driving experience. Through this promo, we achieve that and more notably, we even reward the people for simply enjoying our vehicles.”

CAC and select dealerships will host a weekend dedicated to Kia test-drives. Before the year ends, one lucky test-drive participant will receive a trip for two to Melbourne, Australia! Prize package includes an amazing city tour and tickets to a thrilling semifinal match in the Men’s Singles division.
Kia Lucky Drive to Australia will first serve up the action at the newly-opened Kia Alabang on November 15 and will end on December 14 at Kia Pampanga and Kia Pasay.

Mark these dates and visit the Kia dealer nearest you to participate!
  • November 22-23 (Manila Bay, Molino, EDSA Greenhills)
  • November 29-30 (Batangas, Davao, Dasmarinas)
  • December 6-7 (Cebu, Cagayan de Oro, Butuan)
  • December 12-14 (Pampanga)
  • December 13-14 (Pasay)

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