Wednesday, March 25, 2015

UPDATED: Ford Unveils Game-Changing Everest for ASEAN Market; Inches Closer to Manila Release

Photos by Ulysses Ang and Ford Press
UPDATE 1: See the Philippine specs, model variants, and prices here (05/19).

Ford continues its product-led transformation with the ASEAN launch of the all-new Everest at the Bangkok International Motor Show. Shown side-by-side with the new Ranger which was unveiled a day earlier, the production version of the all-new Everest is the product of Ford’s intensified customer study to give potential buyers everything they would want in a mid-sized SUV.

“With the all-new Ford Everest, we’re further strengthening our showroom lineup across ASEAN markets with a fully-capable and competitive premium SUV that works equally well as a comfortable and refined family vehicle or taking on the roughest terrains of Southeast Asia,” says Matt Bradley, President, Ford ASEAN.



The Everest is a completely new vehicle built from the ground up to host first-in-class features that provide unmatched value in its segment. The Everest is torture-tested in some of the world’s most inhospitable environments. Riding on an all-new ladder-on-frame platform that provides exceptional torsional strength, the Everest has an intelligent four-wheel drive system, an active transfer case with Torque on Demand, and the Terrain Management System. It’s a go-anywhere, do-anything SUV with a 225-mm ground clearance, 800-mm water wading depth, and, a generous 29-degree approach and 25-degree departure angle.

As rugged as it is, Ford has designed the all-new Everest to be as refined and comfortable on-road. It uses a front double wishbone and a rear coil spring suspension fitted with a class-exclusive Watt’s Linkage that eliminates unwanted pitch during cornering. Top-of-the-line models receive 265/50R20 Goodyear EfficientGrip SUV tires giving it unparalleled agility and predictable handling. In addition, it comes with a full suite of safety equipment including Curve Control (reduces engine torque steer during hard cornering), Hill Launch Assist, Roll Stability Control, Electronic Stability Control, Blind Spot Information System with Cross Traffic Alert, and even seven airbags. The Everest also debuts another segment-first: Active Park Assist which allows it to park into parallel parking spaces automatically.



The 2015 Everest carries Ford’s newest design DNA. Front and center is the inverted trapezoidal grille with chiseled projector headlamps complete with daytime LED daytime running lights flanking it. This is echoed at the back with LED tail lamps with a horizontal chrome garnish. Integrated front and rear bumper overriders add an unmistakable presence while aerodynamic elements such as rear quarter “kickers” and spoiler achieves a class-leading 0.389 co-efficient of drag.

Underneath the engine bay, the Everest’s engine line-up has finally been revealed. Like the new Ranger, it’s powered by the Duratorq family available in both 2.2-liter 4-cylinder and 3.2-liter 5-cylinder configurations. The 2.2-liter 4-cylinder variant develops a healthy 158 horsepower and 385 Nm of torque, while the 3.2-liter tops out at 197 horsepower and 470 Nm of torque. The sole transmission of choice is a 6-speed automatic with Select Shift. Ford’s EPAS or Electric Power Assisted Steering makes its debut as well. This technology cuts down fuel consumption, reduces maintenance cost, and allows for more precise steering at any speed.



Inside, it features a modern and refined interior with a horizontal design theme. It has 30 cleverly designed storage spaces as well as a fold-flat second and third row. The third row, folds down automatically, with just the push of a button. With the second and third rows folded flat, the Everest can swallow 2,010 liters of cargo space as well as a maximum payload of 750 kilograms. Other luxury features include a panoramic sunroof and a power tailgate. In terms of connectivity, it gets SYNC 2, a 10-speaker sound system, Active Noise Cancellation, and various 12-volt outlets scattered in the interior.

Ford is already accepting reservations of the all-new Everest in Thailand with the following prices: 2.2 Titanium 4x2: 1,269,000 Baht (~P 1,751,220.00), 3.2 Titanium 4x4: 1,459,000 Baht (~P 2,013,420.00), and 3.2 Titanium+ 4x4 1,599,000 Baht (~P 2,206,620.00). Given how Ford closely resembles their pricing with our ASEAN neighbor, it can be assumed that the all-new Everest will be pegged somewhere in the region of P 1,739,000 (2.2 Titanium 4x2), P 1,999,000 (3.2 Titanium 4x4), and P 2,189,000 (3.2 Titanium+ 4x4). These certainly represent a sizeable increase in Everest prices across the line, but given the amount of class-leading technology built into it, it’s well worth it. Plus, the Philippines might see a slightly lower retail price compared to Thailand because Ford also sells another premium mid-sized SUV, the Explorer.



The all-new Ford Everest is set to become the new standard in the mid-sized SUV segment and is a showcase of Ford’s global design and engineering expertise. It will deliver an experience that’s far beyond customer expectations. The all-new Ford Everest will be manufactured at the Auto Alliance Thailand (AAT) plant in Rayong. Sale for the Thai market starts in the third quarter of 2015. Philippine sales are expected to commence at around the same time.

31 comments:

  1. please welcome.... the all new dodge durango :-)

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  2. they should price it lower unless they want the car to price itself out of the segment. maliit na nga ang marketshare ng everest, how can you expect to pirate fort and monty owners pag ganyan ang presyo.

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    1. Surprisingly, the Everest is a strong seller in that segment. It outsold the Alterra before for a third spot before the Trailblazer came in. Now it's still a Top 5 seller according to Ford.

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  3. Ford has shown the Everest since 2013. Now it doesn' t look so new anymore.

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  4. Uly, given that the Everest 3.2 Titanium+ 4x4 is 134,000 Baht more expensive than the Trailblazer 2.8 LTZ1 4x4; 143,000 Baht more expensive than the Fortuner 3.0 V 4x4; and 180,000 Baht more expensive than the mu-X TOTL variant, I think that Ford Philippines will price the Everest competitively against its rivals. Around 1.750M to 1.8M perhaps. For me, 1.9M and above is too expensive for a pickup based SUV, even if that SUV has many electronic features included.

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    1. The pricing I made was a deduction based on the Thai market pricing. I used Thai market Ranger as basis and compared it to Philippine market pricing and proportioned it.

      This is all speculation at this point, but it's highly likely that it will be priced somewhere between the Escape and the Explorer. I don't see them filling the spread between the EcoSport and the Escape. It's just too narrow.

      But then again, they can spring a surprise.

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    2. They can, just like what Chevrolet Philippines did with the Trailblazer and what Toyota Philippines did with the Fortuner. Those 2 SUVs' TOTL variants' prices converted from Baht to Philippine Peso would be between 2M to 2.1M.

      I can see that Ford Philippines will price the Everest base variant in the range of somewhere in between the price of the Montero Sport GLS-V A/T and the price of the Trailblazer LTX A/T, with the mid variant around the range of 1.6M to 1.650M and the TOTL variant just slightly above the price of the Fortuner 3.0 V A/T variant, maybe reaching 1.8M.

      Those are only my speculations. Who knows, Ford might surprise the market just like what they did with the Explorer and Escape.

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  5. No manual tranny ?

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    1. For Thai market, no manual transmission.

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  6. Ford should re-apply their pricing success of the Ranger on the Everest if they want their sales figures to fly.At the very least the Everest should be priced 5% lower than the Fortuner as benchmark

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    1. They very well could.

      But the pricing I indicate here is based on the Ranger's Thai market pricing. I guess that's the reason why they're calling a "premium SUV" now?

      Let's see what Ford has up their sleeve when it's launched here.

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  7. Hope you can get your hands on one soon. Looking forward to your first hand review. I concur with the rest of the folks here. They should price it with the Fort and Monty as benchmarks. Otherwise, it'll be priced out of market. By the way, I'm still waiting for your first hand review of the Mazda CX-9. I reckon my next car will come down to that or this

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  8. Nice. But very expensive for a growing market like the Philippines. Lets wait for the all new fortuner and find out if it will also be as expensive as Everest. Time will come and there will be fewer SUV with this category due to its high prices.

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    1. Eh mag Isuzu ka na lang. mas mura pa, Pero yun lang nga, underpowered at mausok but you get what you pay for.

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    2. Yup. What you pay is what you get. Be prepared once a proud Everest comes to you side by side soon.

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  9. At 2.2M, I'd take the Explorer instead. More snob appeal

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    1. Diesel vs. Gas. Which one? I think you'll still fall for everest.

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  10. Still gonna get one tho =)

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  11. 3 variants: Ambiente (MT), Trend, Titanium (AT). Prices will range from Php1.3 to 1.7M

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  12. Montero or is it worth waiting for this?

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  13. SUVs worth waiting...
    --------------------------------------------------------
    All-New Ford Everest 4X4
    All-New Toyota Fortuner 4X4
    All-New Mitsubishi Montero 4X4
    New Chevrolet Trailblazer 4X4 LTZ SE
    --------------------------------------------------------
    I should have bought the Montero 4X4 M/T last Sept. 2013 but I rather bought Colorado 4X4 LTZ M/T instead. Reasons why I choose a pick-up? Manual Transmission with Shift-on-the-fly 4X4 knob and not those 4X4 stick; wide cabin that can accommodate 4 persons in the second row seat.

    Now that the All-New Strada 4X4 M/T (w/ 4x4 knob) is around, an All-New Montero 4X4 M/T will be launch in a few months. I hope they will not phase-out those manual trannies on those monties and I hope Toyota, Ford and Chevy will have a manual tranny in their 4X4 SUVs.

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    1. I forgot. If only the All-New Montero will offer a manual transmission for their 4X4 GLS-V, I might consider to buy another pick-up again. This time the All-New Nissan Navara NP300 4X4 M/T VL variant.

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  14. I don't care how much gizmos they add to this vehicle, but I won't pay more than 2M for a 3rd-world, pickup truck-based, diesel SUV. May maling mentality kasi yung ibang Pinoy na palakihan ang sasakyan, mas prestigious kuno kung mas malapad at mataas ang sasakyan kahit naman ang liliit ng daanan at parking spaces dito. Wobbly, rollover-prone, bad ride & handling ang mga truck-based SUVs, can't imagine why some people use these vehicles as daily drivers, dadalawa lang naman sila sa loob most of the time. Waste of space & increased pollution lang.

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    1. That's true. Sa tingin ko ang reason bakit bumili ng mga malaking sasakyan yung mga tao na ito ay dahil para makapag-bully sa daan. Lahat ng malalaking SUV abusado mag maneho, walang pinagkaiba sa mga truck drivers. Lalo na yang mga lintik na fortuner at montero, grabe akala mo race car ang dala. Kaya kung makikita mo sa facebook, halos lahat ng bumabaliktad na sasakyan puro mga 3rd world SUV kasi mga underdeveloped ang utak ng mga drivers nito.

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    2. I think kayo ang mayayabang. di porke malaki ang sasakyan nagmamayabang pwde bang malaki ang pamilya at di kasya sa kotse? pilipino nga naman! cant afford lang kayo so shut up nalang

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  15. Tama ka pare/mare. Feeling kasi nila mayaman na sila pag naka fortuner or montero. sobrang delusional... those cars are made to sell to the not rich enough to buy a real SUV. kaya wag mayabang pag naka fortuner or montero. have respect to others because we also respect the fact that you are not that rich.

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  16. Baka di mo lang kasi kaya bumili ng SUV kotse kotse lang sayo kaya ka nag sour graping sa mga naka monty at fort. Not all na naka monty anf fort ay mayayabang no.

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  17. i hope there would be a manual variant for the 3.2L 5-cyl Duratorq Titanium priced similarly in the range of 1.6-1.8MP. i suppose this is a nice SUV but then again the fortuner comes to the horizon...geez. i'd still go for a manual variant, as always.

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