Monday, September 14, 2015

Ford Philippines Sales Dip in August, Expected to Rise with New Ranger, All-New Everest

Ford Philippines today announced August retail sales of 1,484 units – driven by continued strength in demand for the EcoSport and Fiesta – helping its year-to-date sales rise eight percent year-over-year to 13,616 units.

Ford’s overall August sales dipped slightly from a year ago as the company transitions to the new Ranger and all-new Everest – two of its best-selling nameplates – with customer deliveries for both vehicles kicking off this month.

“We’re continuing to build Ford as a brand of choice in the Philippines by providing a full lineup of global vehicles that appeal to such a wide range of Filipino lifestyles,” said Kay Hart, managing director, Ford Philippines.

“Our showrooms across the country remained very busy in August, and initial response to the all-new Everest and new Ranger has been extraordinary. We expect them both to give our overall sales a significant boost through the rest of the year,” added Hart.

The popular EcoSport continued its streak as one of Ford’s top-selling nameplates, with August retail sales soaring 55 percent year-over-year to 804 units. Year-to-date sales of the popular compact SUV are now at 5,770 units.

“The EcoSport’s unique combination of sporty design, smart technologies, and sensible value proposition has helped it create its own niche in the market, and it continues to surpass even our own expectations,” explained Hart.

The sporty Fiesta contributed to the August performance with sales of 166 units, helping drive its year-to-date sales to 1,033 units. The Fiesta’s award-winning 1.0L EcoBoost engine delivers the power and performance of a traditional 1.6L engine with fuel economy gains of up to 20 percent.

The class-defining Ford Ranger delivered August sales of 363 units, helping its year-to-date sales rise 10 percent to 5,247 units. Ranger continues to the best-selling pickup truck in the Philippines this year, as customer deliveries of the new Ranger kick-off this month.

“With an array of smart technologies combined with off-road capability and fuel efficiency, we are confident that the new Ranger will continue to set the industry benchmark in the pickup truck segment for design, comfort and refinement,” said Hart.

Customer deliveries of the eagerly awaited all-new Everest also start this month. With a rugged, sculptural design that reflects its unshakeable toughness and technological prowess, the all-new Everest blends strength, smart features and style to bring customers a tough and versatile SUV with true off-road capability.

“We are thrilled to have the Everest nameplate back in our showrooms, and we are confident that it will exceed our customers’ expectations,” said Hart.

Ford will also continue the ongoing expansion of its nationwide dealer network this month with the opening of Ford Palawan in Puerto Princesa City. The opening represents the 39th Ford outlet in key locations across the country.


  1. Hi Ford, I guess the sales figure above is just a blip off your radar for the "ghost month", and commenting here is a waste of time, effort and expectations, but have you ever considered improving your after-sales service aside from putting out those very informative surveys? Or maybe the problem of your local dealerships (aka. franchisees) is not the problem of Ford PH?

  2. Very challenging year for the Ranger as it is now matching Hilux pricing. For Brand/Image conscious, they will go for the Hilux. For the Value conscious, they will go for the Navara. Good luck Ranger