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May 21, 2012

Shell Launches "Target One Million" to Save Fuel

Photo courtesy of Shell Press
Filipino drivers show positive attitudes towards fuel economy knowing that this will result to more savings revealed the latest Shell FuelSave Index. According to the study, 94% see fuel efficiency as an important way to save money and to personally help use resources in a more sustainable way.

The Shell FuelSave Index is a Shell commissioned research that looked into the driving habits of motorists in European and Asian countries in order to understand how to help more drivers save more fuel, more often.

Recent findings showed that the Filipinos are willing to change their driving behavior to save on fuel; reflecting 87% of those surveyed while 85% have actually changed the way they drive to reduce the amount of the fuel that they are using.

Furthermore, Filipino drivers lead among Asian markets in observing fuel saving techniques. The country ranked first in three (3) out of the Top 5 fuel saving tips, namely: avoiding over-revving (79%), reducing speed (56%) and driving smoothly (53%). The country ranked second in Asia in avoiding excessive idling (25%) and ranked third in using the top gear (30%).

It is encouraging to note that awareness on fuel reduction methods have increased in the past years. In 2010, the leading reason that prevented Filipinos from reducing fuel consumption was that they did not know how to, with 41%. Today, this reason is down to number four with only 12% of the respondents. In fact, 18% say that they already save fuel when they drive, 2% higher than the Asian average.

However, the study also showed that more education and information is needed in order for Filipinos to reduce fuel consumption with 20% saying there is not enough information. 

Target One Million

In response to these findings, Shell today launches Target One Million, a Shell FuelSave campaign to help one million motorists across the globe learn how to save fuel.

During the campaign, Shell will release a series of interactive, online mini-games to equip drivers with the skills they need to help save fuel and, in doing so, cut down their fuel costs.

The mini-games are fun and quick to complete. The first one – Shell FuelSave Challenge – is available now at and is open to anyone who wants to play and become ‘one in a million.’ Five further games will be released over the coming months, each of which can be shared with friends and family across social media platforms, including Facebook.

Target One Million represents the latest step in Shell’s ongoing efforts to provide smarter, more efficient products like Shell FuelSave Unleaded and Shell FuelSave Diesel, and promote smarter energy use amongst the world’s motorists. Previous initiatives to educate customers on saving fuel include crowning Europe and Asia’s Smartest FuelSavers in 2010 and setting a Guinness World Record for the ‘Largest Fuel Efficiency Lesson’ on Global Shell FuelSave Day in October 2011.

Rona Rodriguez-Baes, Shell FuelSave Brand Manager, said: “Shell has more than 100 years’ experience of helping the world’s drivers get more out of their fuel. Our latest standard fuels, Shell FuelSave Unleaded and Shell FuelSave Diesel, are designed to help drivers save fuel at no extra cost. Programmes like Target One Million are extremely important in demonstrating that by using these fuels and making a few simple changes to your driving habits, it’s easy for anyone to start saving fuel today.”

“The launch of the results of FuelSave Index and the Target One Million website is Shell’s most recent milestone in our journey for smarter mobility and fuel economy. As you may remember, Shell set the Guinness World Record for circumnavigating the globe using as little fuel as possible in 2006 when John and Helen Taylor drove around the world using just 24 tanks of Shell Fuel Economy formula. There was also the Shell FuelSave Challenge, which ran in 2007 and 2008 that helped 2,000 drivers learn to save fuel for life and the best drivers saved up to 24% on average,” said Roberto Kanapi, Vice President for Communications, Pilipinas Shell Petroleum Corporation. “Most recently, Shell successfully set another Guinness World Record for the Largest Fuel Efficiency Lesson ever at Bonifacio Global City. Dubbed as Global Shell FuelSave Day, 3,243 people from 10 cities across Europe and Asia participated in simultaneous fuel efficiency training sessions. In the Philippines, Manila and Iloilo City participated in the historic event,” he added.

In addition to the online mini-games, countries where Shell FuelSave Unleaded and Shell FuelSave Diesel are available will host other activities to help people learn how to save fuel, including driving challenges, live ‘sign up stations’ and fuel efficiency training clinics with celebrity ambassadors. These activities will take place in the Philippines as well as Czech Republic, Denmark, Germany, Greece, Hong Kong, Hungary, Malaysia, Netherlands, Norway, Philippines, Poland, Singapore, Slovakia, Thailand, Turkey and UK. 

People can visit for more information about what is taking place in the Philippines.

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