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Thursday, January 21, 2021

Despite the Pandemic, BMW M Just Hit Record Sales in 2020


Despite the effects of the pandemic on the market, BMW says that it was the best year for its high-performance M division. The German automaker reports that sales were up 6 percent to 144,218 units—cementing its market leadership in that space.

In terms of full cars, the X5 M and the X6 M were the main contributors to their growth—4 percent better compared to 2019. However, BMW’s decision to provide specific suspension tuning and design enhancements to “regular” models such as the 3 Series sedan and touring, and 4 Series helped boost the bottom line.

The US remains the most important market for BMW M automobiles as well as China where new records were achieved. In Russia and Korea, sales also increased by more than 60 percent, and in Italy, 47 percent.

As their attention shifts to 2021, BMW M says they are looking forward to the M5 CS, M3, and M4 to further fuel the growth. In particular, they are expecting the all-wheel drive versions of the M3 and M4—fitted with the M xDrive system—will help enhance their portfolio even further.

This year, BMW M will also show off its first-ever full-electric high-performance vehicle for the first time.

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