Tuesday, January 12, 2021

Ford Ends EcoSport Production in Brazil, Confirms Bronco for International Market Group


Ford has announced that it will cease production operations in Brazil this year, involving three plants and will discontinue the EcoSport, Ka, and Troller T4 there once stocks have been depleted.

“With more than a century in South America and Brazil, we know these are very difficult, but necessary, actions to create a healthy and sustainable business,” said Jim Farley, Ford president and CEO. “We are moving to a lean, asset-light business model by ceasing production in Brazil and serving customers with some of the best and most exciting vehicles in our global portfolio. We will also accelerate bringing our customers the benefits of connectivity, electrification, and autonomous technologies to efficiently address the need for cleaner and safer vehicles well into the future.”

Ford though will maintain its product development center in Bahia, its proving ground in Tatuí, São Paulo, and its regional headquarters in São Paulo.

Despite the bad news, Ford says they remain committed to the South America region confirming the arrival of the Mustang Mach 1, Bronco SUV, and a plug-in hybrid vehicle (likely, the Territory PHEV). They have also confirmed that the all-new Ranger will continue to be built in the continent, specifically in Argentina. They will also accelerate the “introduction of several new connected and electrified models.”

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