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January 22, 2021

Ford Philippines Corners 4x4 Pickup Truck Market in 2020

Ford Philippines reinforced its leadership in the pickup and small SUV segments with the strong sales of the Ford Ranger and Ford Territory in 2020.

The Ford Ranger became the best-selling 4x4 pickup truck in 2020 with a market share of 41 percent in the 4x4 pickup segment.

Full-year sales for the Ranger 4x4 pickup portfolio totaled 5,093 vehicles, or 52 percent of the total 9,767 Ranger sales in 2020. This drove Ford’s overall market share to 24 percent in the pickup segment, securing Ranger’s position as one of the two best-selling pickups in the market last year.

Ford currently offers a 4x4 variant on four Ranger variants—the XLS, FX4, Wildtrak, and Ranger Raptor—enabling them to serve different needs, lifestyles, and budgets of its truck customer base.

Aside from the Ranger, the Territory also performed well in the small SUV segment. Its full-year sales reached 1,925 vehicles, or a 33 percent share in the small SUV segment within a 5-month selling period.

With consumer demand for vehicles on an upswing towards the end of last year, fourth quarter sales surged 36 percent from the previous quarter to 5,411 vehicles, pushing Ford’s full-year retail sales to 14,775 vehicles. In fact, December was the second best-selling month of the year with sales growing by 30 percent compared to the previous month with 1,847 vehicles. 

“We thank our customers for their trust to the Ford brand amid a challenging year brought about by the pandemic. The continued demand for Ford vehicles in the country further drives us to bring segment-leading vehicles that are relevant to the needs of the Filipino driving public, now and in the future,” shares PK Umashankar, managing director, Ford Philippines.

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