In a grand showcase of heritage, innovation, and unity, Suzuki Philippines Incorporated (SPH) commemorated its 50th Anniversary with a series of events that brought together its network of dealers, loyal customers, employees, and partners. From the One Suzuki Dealer Convention to the Suzuki Matsuri 2025 and the One Suzuki Big Ride, the celebration embodied five decades of commitment to Filipino mobility and marked a new era with the global brand promise: “By Your Side.”

Suzuki Philippines previewed the upcoming Fronx sub-compact SUV during their 50th anniversary celebration. The Japanese carmaker says it will officially arrive within the country. No prices or confirmed specs were shared, but let’s look into what we saw first-hand during the event.

The story behind the Celerio sub-compact hatchback’s discontinuation can now be told. It seems Suzuki Auto Philippines will be relacing it with the first-ever Suzuki Fronx which will be making its Philippine debut this month.