Suzuki Auto Philippines has amended its product line-up and has decided to drop the Celerio sub-B segment hatchback starting this June.
Launched around three years ago (2022), the Celerio was once touted as the most fuel-efficient car in the Philippines. The sub-B segment hatchback was powered by a 998-cc (1.0-liter) 3-cylinder engine with Dual Jet and dual variable valve timing helping it achieve 28.5 km/L. It also came with a choice between a 5-speed manual or automated manual (Auto Gear Shift or AGS).
It came with a unique “3D organic sculpted design” which was echoed also in the interior.
No official word has been shared as to why Suzuki Auto Philippines decided to discontinue the Celerio nameplate. One likely culprit is the prohibitive price of the revised model which was launched in India. Over there, the Celerio has been updated with standard curtain airbags (total of six) and three-point seatbelts for all occupants.
Whatever the reason, the absence of the Celerio does leave a gap in the local line-up. Currently, the Japanese automaker still offers the S-Presso which is priced between P 634,000 and P 674,000 as well as the Dzire Hybrid at P 920,000 to P 998,000. However, they have nothing in the P 700,000 to P 900,000 range.
It remains to be seen whether the Celerio will stage a local comeback in the near future. Let’s keep our fingers crossed.
Read our review of the Celerio GL 1.0 AGS or watch our video review.
With many China nameplates so affordable below 1M, how could a small Celerio and Dzire compete except for it being an Indian-made Japan brand? Its competitors are even better equipped in Safety and Tech. It's no surprise it went the same way as Diaz. Add to the fact that Celerio is a small hatch. Sedans and hatches don't sell that well anymore.
ReplyDeleteHonestly, at 700-890k, this is where the swift should sit. But suzuki ph just doesnt want to sell their vehicles pricing it like crazy.
ReplyDeleteToo expensive for its size and engine Also its uglier that the previous design. My 2011 Suzuki Celerio looks even better that the 2022 up model. Most of Suzuki vehicle line ups are expensive despite being sourced from Maruti (Suzuki) India. Also availability and cost of parts are a problem so even if its a popular brand in the country, people will still go for other Japanese nrands. Sorry but rarely do I find people considering Chinese brand. If they do, MG is the preffered brand. Alternative to Japanese brands are Korean ( Hyundai and Kia) and US brands.
ReplyDeletethis car simply didn't sell well. I see so few of these on the road. Puro Wigo, Brio, & Mirage pa rin :/
ReplyDeleteThe BYD seagull killed it.
ReplyDelete🤔🤔🤔......😂😂😂
DeleteWe need a 4wd minivan, Suzuki. Thanks
ReplyDeleteHonestly the Spresso was a huge success here sa pinas that is why there is no need for a celerio which is more expensive. I have an Spresso and i am so satisfied with it's performance.Where can u find a compact car that you can go inside and out like an suv. Hindi mo na kelangan yumuko to go in and out. And yeah it has power for it's size. Umakyat kami sa mahabang parang in full capacity 5 pax. Kayang kaya and yes it's fuel efficient. So it's better and cheaper than the celerio.
ReplyDeleteIt definitely has the power because it uses the same engine as the Celerio, a K10C. Known for being agile and responsive while being fuel efficient. Its pull is comparable to a Mirage kaya wala binatbat ang Wigo or Eon jan. Same acceleration as Brio kaya lang may speed limit ito kaya sa duluhan maiiwanan padin ng either Mirage or this, a Celerio/S-Presso.
DeleteThe pricing did it in. Same will happen to the Dzire. I predict they'll even struggle to sell the first shipment. Then the new Swift will come with the wrong engine and a hybrid setup that will result in a high price. Moving away from the small-displacement engine portfolio is like turning their back to their core competencies. A pity.
ReplyDeleteSuzuki Philippines still sell their vehicles at very high prices
ReplyDeleteSuzuki can not sell their bestselling variant as it will compete with their sister company Toyota.
ReplyDeleteAlam na. Celerio was pushed out in favor of the incoming Fronx which has the SUV look. If priced correctly since it is Indonesian-made with favorable excise taxes so that is where it will sell better. Also, Suzuki Ph should consider selling its small vans to compete with 2nd hand shops selling these. Ideally of course, they should source from an ASEAN nation.
ReplyDeleteIt's a model that's mind of redundant
ReplyDelete