Search CarGuide.PH

June 7, 2025

Time To Panic? Ford Agents Point To P 551K Increase In Ranger Prices Once CMEPA's Implemented


Call it profiteering, or trying to incite panic buying, but several Ford agents have started posting about the next-generation Ranger’s pricing post-CMEPA.

To recall, the Capital Market Efficiency Promotions Act (CMEPA), has been passed into law last May 29. Although the objective is to simplify income tax on passive income, it also amended several sections of the National Internal Revenue Code. One section had to do with the removal of the exemption of pickup trucks under the TRAIN or Tax Reform for Acceleration and Inclusion Law.

Previously, pickup trucks were granted excise tax exemption under TRAIN for their crucial role in enabling small business owners to transport goods. However, with the prevalence of lifestyle-oriented variants and models, the Department of Finance (DOF), supports it being taxed, as they observed that pickup trucks were being used primarily for passenger transport and other personal needs. Previously the DOF had previously argued for the return of the excise tax.

With that, pickup trucks (like all other brand-new vehicles) will now be subject to excise tax. Pickup trucks that’s worth up to P 600,000 are taxed 4 percent of their price, 10 percent for vehicles priced higher than P 600,000 but below P 1 million, and 20 percent for vehicles priced above P 1 million but below P 4 million. Vehicles that are worth P4 million or higher are given a 50 percent tax.

Although hybrid and electric pickup trucks are exempted from tariffs based on their origin, expect their prices to still go up since excise tax is based on the net manufacturer’s selling price.

So how does the passage of CMEPA affect the suggested retail price and when do these prices go into effect?

Going back to our intrepid Ford sales agents, they have pointed out to a July 1, 2025 implementation. Whether that’s specifically for Ford or for the industry remains to be seen, but we must remind buyers and carmakers that excise tax is collected once a vehicle enters a Philippine port. In other words, if stocks do arrive this month or the next, they should be shielded from excise tax. Unless, of course, carmakers are using this opportunity to earn a quick buck.

Now, as for the pricing, this is how agents are putting it:
  • Ranger XL 4x4 MT – Current SRP: P 1,269,000. New SRP: P 1,520,000 (+P 251,000)
  • Ranger XLT 4x2 AT – Current SRP: P 1,399,000. New SRP: P 1,680,000 (+P 281,000)
  • Ranger Sport 4x2 AT – Current SRP: P 1,504,000. New SRP: P 1,800,000 (+P 296,000)
  • Ranger Sport SE 4x2 AT – Current SRP: P 1,529,000. New SRP: P 1,830,000 (+P 301,000)
  • Ranger Sport 4x4 AT – Current SRP: P 1,624,000. New SRP: P 1,950,000 (+P 326,000)
  • Ranger Sport SE 4x4 AT – Current SRP: P 1,649,000. New SRP: P 1,980,000 (+P 331,000)
  • Ranger Wildtrak 4x2 AT – Current SRP: P 1,624,000. New SRP: P 1,950,000 (+P 326,000)
  • Ranger Wildtrak 4x4 AT – Current SRP: P 1,950,000. New SRP: P 2,340,000 (+P 390,000)
  • Ranger Raptor Bi-Turbo AT – Current SRP: P 2,345,000. New SRP: P 2,810,000 (+P 465,000)
  • Ranger Raptor V6 AT – Current SRP: P 2,739,000. New SRP: P 3,290,000 (+P 551,000)
Since Ford’s made nothing official yet, it’s best to take these figures with a grain of salt. However, what is real is that pickup trucks are going to get hella expensive soon. Also, carmakers who’ve been increasingly reliant on pickup trucks to boost sales—Ford and Nissan being two—will find themselves competing in an increasingly niche market. With these price hikes, pickup trucks will no longer be attainable to a vast majority of would-be-buyers and they’d probably resort to the electrified compact crossover or SUV segment which has been seeing solid growth lately. We wouldn’t even be surprised if we’ll see a carmaker or two cull variants in light of this development.

9 comments:

  1. So switch to EVs then that don't have coding and don't pollute the air.

    ReplyDelete
  2. Most probably inciting panic buying

    ReplyDelete
  3. Wow! Sobrang mahal na nga currently may bagong tax na naman. Galing talaga gumawa ng pagkakaperahan. Tiba-tiba na naman ang mga corrupt.

    ReplyDelete
  4. Actually, i'd love to see the increased price, then and only then i'll decide if i would buy a truck or an suv instead. been eyeing the dmax lsa plus but still humbly waiting for the new montero housing the engine 4n16 single turbo.

    ReplyDelete
  5. Evs doesn't pollute. It just encourages the cutting of trees to mine mountains of precious minerals for the battery.

    ReplyDelete
  6. The next tax should be on very wide-tracked vehicles. These take up more space on the road, parking lots, etc.

    ReplyDelete
  7. Sales of Ford and Nissan in the Philippines are gonna be heavily affected by this new taxes
    Ford started to promote and market the Territory SUV while Nissan is waiting for the Magnite to arrive
    Mitsubishi won't be affected that much it as sales of Triton are average
    Toyota's sales are gonna be affected too as Hilux is one ot their best selling vehicle in the Philippines

    ReplyDelete
  8. Is this is true. Hold on to your pickups. Resale value will shoot up

    ReplyDelete
  9. The new prices cannot be higher than its counterpart SUV (fully charged).

    ReplyDelete

Feel free to comment or share your views. Comments that are derogatory and/or spam will not be tolerated. We reserve the right to moderate and/or remove comments.