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June 25, 2025

Toyota Inches Closer To 50 Percent Market Share In The Philippines


New car sales went down for the second straight month last May, dragged down by a double-digit drop in the sale of passenger cars (PC). This was revealed in the joint report by the Chamber of Automotive Manufacturers of the Philippines (CAMPI) and Truck Manufacturers Association (TMA).

CAMPI-TMA, whose members account for over 92 percent of the total Philippine automotive market, say new car sales fell to 39,775 units in May. This is down 1.2 percent compared to the 40,271 units in the same month a year ago.

Toyota Motor Philippines inches closer to 50 percent of all new cars sold with 19,725 units sold last May (49.59 percent), followed by Mitsubishi with 6,843 (17.2 percent) and Suzuki with 1,911 (4.8 percent).

This is how brands sold last May together with their respective market shares:
  1. Toyota – 19,725 (49.59%)
  2. Mitsubishi – 6,843 (17.2%)
  3. Suzuki – 1,911 (4.8%)
  4. Ford – 1,831 (4.6%)
  5. Nissan – 1,697 (4.27%)
  6. Isuzu – 1,428 (3.59%)
  7. Honda – 1,387 (3.49%)
  8. Hyundai – 1,032 (2.59%)
  9. MG – 822 (2.07%)
  10. Kia – 648 (1.63%)
  11. Tesla – 605 (1.52%)
  12. Foton – 250 (0.63%)
  13. BAIC – 242 (0.61%)
  14. Hino – 167 (0.42%)
  15. Jetour – 163 (0.41%)
  16. GAC Motor – 160 (0.4%)
  17. JMC – 147 (0.37%)
  18. Mazda – 140 (0.35%)
  19. Chery – 111 (0.28%)
  20. Fuso – 110 (0.28%)
  21. Changan – 96 (0.24%)
  22. BMW – 74 (0.19%)
  23. VinFast – 63 (0.16%)
  24. Lynk & Co – 53 (0.13%)
  25. Mercedes-Benz – 42 (0.11%)
  26. Volkswagen – 9 (0.02%)
  27. Jaguar Land Rover – 9 (0.02%)
  28. Dodge Jeep Ram – 7 (0.02%)
  29. Ferrari – 2 (0.01%)
  30. Peugeot – 1 (0.00%)
Last May, electrified vehicle sales continued to grow, accounting to 9.08 percent of all new cars sold. In total, 3,613 HEVs, PHEVs, and EVs were sold—up 139.4 percent from 1,509 units in April. Strong performance from Tesla sees them knocking at the Top 10 in terms of overall vehicle sales. Their 605-unit performance last month enabled them to overtake all Chinese brands barring MG.

In terms of year-on-year performance growth, Kia showed the highest growth at +83 percent. Meanwhile, Inchape brands all saw declines: Dodge Jeep Ram (-83 percent), Mercedes-Benz (-62 percent), Jaguar Land Rover (-64 percent), and Changan (-2 percent). Chinese brands such as Chery (-62 percent) and GAC (-50 percent) were also hit particularly hard.

Last May, passenger car sales plunged 27 percent to 7,958 from 10,967 units sold in the same month in 2024. This, however, is a 22.5 percent boost from April’s 6,498 figures.

These are the Top 10 best-selling passenger car brands with their market shares:
  1. Toyota – 4,287 (53.87%)
  2. Mitsubishi – 1,426 (17.92%)
  3. Suzuki – 873 (10.97%)
  4. Honda – 547 (6.87%)
  5. MG – 386 (4.85%)
  6. Nissan – 97 (1.22%)
  7. BMW – 74 (0.93%)
  8. VinFast – 63 (0.79%)
  9. Mercedes-Benz – 42 (0.53%)
  10. Jetour – 38 (0.48%)
Meanwhile, sales of commercial vehicles, which accounted for 80.15 percent of May sales, rose by 8.8 percent to 31,817 from 29,304 units a year ago. Month on month, sales grew 17.5 percent from 27,082 units in April.

This is how the Top 10 commercial vehicle brands looked like with their market shares:
  1. Toyota – 15,438 (48.52%)
  2. Mitsubishi – 5,417 (17.03%)
  3. Ford – 1,811 (5.69%)
  4. Nissan – 1,600 (5.03%)
  5. Isuzu – 1,428 (4.49%)
  6. Suzuki – 1,038 (3.26%)
  7. Hyundai – 1,022 (3.21%)
  8. Honda – 840 (2.64%)
  9. Kia – 618 (1.94%)
  10. Tesla – 593 (1.86%)
For the January-to-May period, new vehicle sales increased by 1.7 percent to 190,429 units from 187,191 units a year ago despite a slump in passenger car sales.

In the first five months, passenger car sales declined by 21.4 percent to 38,725 from 49,247 in the same period last year, reflecting a shift in consumer preferences. On the other hand, commercial vehicle sales jumped by 10 percent to 151,704 units in the January-to-May period from 137,944 a year ago.

Toyota remains the market leader, with sales of 91,652 units in the five months, up 6.3 percent from the 86,257 units a year ago. It accounts for 48.13 percent of the market. Mitsubishi Motors ranks second with a market share of 19.23 percent thanks to 36,613 units sold, while in third spot is Nissan with 9,879 units, enough for 5.19 percent.

In the first five months, electrified vehicle sales reached 10,433 units, accounting for 5.48 percent of the market. Toyota is the undisputed leader also in that regard, moving 7,012 HEVs and BEVs.

This year, CAMPI expects the electrified vehicles to account for 10 percent of all vehicles sold.

20 comments:

  1. infairness for Tesla, isang branch palang yan

    Peugeot kinda fell off a cliff....:/ It's even doing worse than VW right now

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    1. I'm curious to see how Tesla's after sales perform. Politics aside, daming recorded problems ung mga Tesla sa ibang countries and they are so strict about their cars that they can only be serviced at the Tesla dealer (although I don't think many shops would be willing to touch a tesla in the first place).

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    2. true, kung may third party service center, they have to be trained first to service Tesla vehicles.

      Parang kay Vinfast, they certify third party service centers, and those undergo training

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  2. Tesla only sell made in China EV vehicles
    Stellantis really needs to takeover the local distribution of Peugeot,Jeep,RAM,Dodge and Chrysler in the Philippines

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  3. waiting for byd sales whenever it gets accepted into CAMPI

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    1. I stumbled on an article on zigwheels (I hope it's not against the rules here to mention a competitor) before where they speculated where BYD would be if they were in CAMPI. The article is from June 2 pa. They made the computation based on BYD's reported numbers and deduced na they had sold 5,220 from January to April this year. Assuming na same performance ang May sales nila then they would have sold 1,305 units for the month which would put them at the #3 spot behind Mistubishi on this list (since passenger cars lng nmn benta nila). But I'm also in the camp that they should join CAMPI eventually.

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    2. Good thing you mentioned that, because that's such a stupid assumption. I read it and it's an article for the sake of doing an article. Again, we don't know if BYD numbers are wholesale, retail, etc. There are a lot of factors that are at play here. Only if they join an industry group will they be forced to report sales using a methodology that's accepted by all.

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    3. Yeah, baka yang unit sales na ipinagmamalaki ng byd ay benta nila sa mga dealerships at hindi actual na unit sales ng dealerships sa mga real buyers, real people, who knows.

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  4. iba talaga tesla, quality plus PRESTIGE. Tesla the iphone of EV's.

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  5. Isnt this bad? With no relevant competitors Toyota will just continue to sell crappy cars here. I guess most Filipinos will never experience to own decent cars.

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  6. What commercial vehicles does Tesla and Honda sell? I gather everyone in the list has pickup trucks and L300 type vehicles but these two.

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    1. Oo nga no? There has to be some mistake there, unless Tesla is done some magic and getting their cars labeled as commercial (for like tax breaks or something idk)?

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    2. Tesla Model Y is classified as an SUV, so commercial vehicle right there.

      Honda classifies its BR-V and CR-V (and HR-V, likely as well) as commercial vehicles.

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    3. Other brands opt to classify their commercial vehicles as passenger cars, however. Example of this is BMW and Mercedes-Benz (save for the V-Class, Vito, and buses).

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  7. I love my Toyota. Basic but serves me well. Compared to other brands our family and company owned, not too much headaches. Some may like fancy tech but what works is good enough

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  8. With BYD's zero mileage scandal in China, any sales number they publish will be criticized.

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    Replies
    1. True, there is unscrupulous car dealer selling zero mileage 2nd hand cars used as new car in China, kaya hinuhuli yan ng govt agency ung mga ganyan car dealer sa China.
      But Byd car exporter and authorized car distributor will not sell zero mileage used cars.

      Delete

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